TV Viewing HAS NOT Changed – The Gap Filling Has!


We have yet another set of statistics that declare the living room TV Viewing habits are changing.  Let us look at this from another perspective:  I would put it to you that it is not TV Viewing that has changed it is human habits that arhave changed due to the advent of ‘New Technologies’.  If you were to take away the smart-phones and tablets from a TV centric family (as I have done at home recently) you will see that the TV viewing on the BIG Screen once again takes principle place.  Not book-reading, or board-game-playing but TV, and it quickly becomes a fight for the remote control with unhappy, sulky members of the family who are not interested in what the others are viewing….however we noticed that slowly but surely a migration back to sitting as a group with sharing-as-a-group takes place and an agreement to share what is on the TV, as it did in the time before these other access devices entrered the fray.  As a family we searched for common-content that all the family could get a little something from, be it a documentary, a film or even a cartoon that pleased everyone .  We became part of our children’s TV world and they ours, once again.  We also adhered to the ratings and respected the different viewing options based on quality of content – NO MORE VIOLENT, SEX RIDDLED,  TRASHY OR STOOPID content.  It was a pleasant and fulfilling exercise.  During the ads we went to the loo, talked and did what we always used to do during the Ad breaks – Watched some Ads and not others… (BTW Ads do not require ‘viewing only’ for them to have effect – the audio part subcontiously enters the brain even if you are not watching!).

Allowing the phones back instantly became the new distraction thus proving that easy access to communication (messaging), access to fun & stupid videos (via the internet) and access to ‘work and private’ emails urghhh, highlighted a penchant for instant gratification and removed the need to ‘work to find common-TV Centric ground’ and once again enabled what we call ‘gap-filling’ .  Each to their own simplistic and shallow needs.  The IAB piece on chaging TV Viewing Habits IAB Article states the following:

extract: For example, the incidence of checking emails is consistent during TV programmes and ad breaks (both 34 per cent) whilst texting or Instant Messaging is only 1 per cent higher during the ad break than the programme. The device tracking showed, overall, there was actually more online activity per minute during a programme than an ad break.

The information in the article is not startling and supports the findings of the experiment we carried out at home . It shows that if the viewer is not fully engaged with the programme they will still feel the need to do something else.  We saw distraction in the form of speaking and fidgeting or leaving the couch when the TV show did not fully delight a particular family member.  So what does that tell us?  It only tells us that TV is all about engaging the viewer as much as possible.  It has never been that we all sat avidly from start to finish without some form of mental distraction, UNLESS it was a TOTALLY compelling content from beginning to end.

In the old days we had a lot less content to choose from and it was a lot less ‘same-same’, as it is now in the world of 24 Hour channel stuffing. It is not TV Viewing that has changed it is the enablement of filling the ‘distraction time’ without having to get up and do something else and it is the masses of same-same stuff on TV that drives people to look for fresh and exciting, different content elsewhere, which makes the stats skewed.  The people surveyed must have been sat in front of the BIG Screen for those statistics to have been gathered…The only difference is from yesteryear to today we have technology that has made it simple to ‘visit another place’ for instant gratification. The dwindling ‘attention span’ is bad content and boredom, no matter how minor, leads to ‘gap filling’.

And to finish: The Kettle Surge moment, written in the article, is also a just sign of the developing times – We have much more efficient coffe machines and probably hear the sound of corks popping much more, as NESPRESSO and WINE has replaced the TEA drinking of yesteryear. LOL.

 

 

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HDR – I Have Seen The Light


cartoongoHDR was a finalist in the DTG Innovation Awards, and had a presence on the DTG stand at IBC 2015.  This is the first time that I have seen the light as far as HDR is concerned.  Up until now I have not seen any good reason as to why HDR should be advertised as a ‘product’, rather than a technology ‘feature’ or ‘option’ for the TV industry.  Desperate times needs desperate measures I suppose, especially in a market where 3D flopped and 4K is being chased by 8K.    At the IBC 2015 show all the furor was around HDR offering brighter, better pictures, however I finally saw a real and very good practical use for the technology being demonstrated by goHDR a spin-off from the University of Warwick, England.

goHDR was able to show how HDR technology can be used to enhance ‘segments’ of the screen or ‘items’ in the shot. i.e. in difficult lighting conditions (e.g. outside broadcasting) at, let’s say, St Andrews, you could highlight a golf ball and track it in a cloudy sky enhancing its visibility as a unique enhanced HDR object … and there were many other examples of other use-cases.  In simple terms goHDR could be described as the video version of Dolby Atmos, with its manageable ‘sound-objects’…For those who are not familiar with Atmos, you are now able to manipulate sound objects to create an immersive multi-dimensional environment in a theatre.  Imagine hearing a helicopter that is flying from behind you, over your head and then enters the screen, or an arrow shot towards you flashes past your left ear and you hear it fly past … OK, OK it’s got to be heard to be believed.  It is truly amazing.  However in this story HDR was invented for video and designed to enhance the picture quality of a TV in both HD and UltraHD.  Without the technobabble, HDR is simply all about high contrast at the pixel level that creates depth and dimension and makes colors seem punchier…however it is applied to the whole picture on the TV, not objects in the scene as shown by goHDR.

The technology that goHDR demonstrated has to be fully analysed for its relevance to TV and whether or not it really does what it says on the tin,  however, the basic understanding is that it really has taken HDR to a new place and, by the way, it works very well on handheld devices.  Suffice to say I saw its relevance in Surveillance i.e. HD & UltraHD CCTV, also for Military, Scientific, Broadcasting, Medical and many other areas where you might want to manipulate a segment or item in a video using HDR for optimum effect.  I feel that I have seen the light and can now be more positive about this technology.  But hey! Don’t let me tell you the story, let the wonderfully ebullient Professor Alan Chalmers explain it to you at goHDR explained his enthusiasm is uplifting.

Millenials and the Demise of Good TV Content


About 6 years ago I wrote, “Don’t be fooled by the technology gurus and those who would build a better mousetrap each week, thus disrupting the status quo of Television”. I knew that the TV industry was about to embark on a rough ride into the 2000s. We still see that we don’t always need a fully packed line-up of new TV gadgets, as shown by the recent survey in Poland where they found that users only press approximately seven buttons on the remote control. Unfortunately, in this day and age, we believe that #Millennials are different and that they are the future and what exists is not good enough for them. So we have to continually deliver very sophisticated products year-in-year-out with funky new remotes, with hundreds of Apps right down to Twitter, Google and all that other Social Media access for TV. Whilst all this happens deployments of this new TV tech paradigm struggles to make sense of the new business model requirements.   It is easier for to go with the flow of technology leapfrogging of existing TV products before chosen implementations can find their place as a revenue generating business.  Next please!

   With these aforementioned issues it appears that fragmentation and disruptive technology is the future of television. We are all guilty as we march forward, driven by the desire to keep businesses rolling along ‘positively’, regardless of whether the customer needs new products or not. Fragmentation in the early 2000’s was mainly about the plethora of different transmission systems, especially when IPTV and WebTV appeared. There was, and still is, too much TV middleware diversification, too many content security options, multiple application types and a whole swathe of other technologies that CTO’s are faced with in the market. It is now 2015 and we see fragmentation about the only phrase we hear at conferences, seminars or during interviews with TV tech personalities in the trade press. I remember hearing for years (and still do) that the end of the set-top-box is nigh! No it is NOT. Predictions, predictions – Now it is the death of payTV is nigh because our well educated and well-fed #Millenials are abandoning it for OTT services a go-go. ‘A-La-Carte’ is now happening, and there is apparently a massive cord cutting exercise going on. Blame it all on the #Millenials!

Ummm…Well, it is not quite as simple as that I don’t think. Yes, we have an enormous fragmentation problem but it is now much more multi-faceted. What we have now is both a technology, as well as a business model fragmentation. This industry of ours (Digital TV) runs at a fairly slow pace so most of this fragmentation started before Millenials had paychecks. The fragmentation is mainly due to the technology surge as greater broadcasting bandwidth capabilities emerged i.e. DVB-S2, DVB-T 2, DOCSIS 3, and consumer premise larger Internet bandwidth offerings. Add to this cheaper memory, more powerful chipsets, subsidised Internet TV boxes and content available just about anywhere you can think of; even at Starbucks when getting [1]coffee and you see the issues. Now add an even further complex business model into the mix –  The fragmentation at content level via Broadcaster Apps etc. It is getting quite messy out there.

The Answer to Everything – ‘Roku’ #LOL!

The term ‘A La Carte’ for television programming has been bandied around for many years. Finally in 2015 we see it start to unfold with Netflix, HBO, Amazon, Google, ESPN, YouTube and others trying to be the unique supplier of TV content directly to consumers. Reminds me of a recent Sam Smith song, “Stay with me, your all I need”. OK to date it is not entirely a clear cut ‘A La Carte’ offer but certainly it is not the linear bouquets and payTV bundles as per the payTV providers traditional business model either. It is disruptive to all of us in the TV business and the viewers’ also unless of course you are a pure OTT provider – the picture is clear for them – divide and conquer!

I was at a Connections Europe conference last year where I heard a TV executive espousing that consumers have been asking for, ‘What They Want – When They Want – Where They Want’. And that this desire has seen the abandoning of traditional payTV services because people cannot achieve this with the present systems on offer. I found that old mantra to be very naïve. The reality of delivering ‘What You Want When You Want, Where You Want’ is quite a technical and not in the least a huge business challenge on an operator by operator, market by market basis. This is especially true outside of the USA where ‘local language, broadcast rights and release windows’ are a sport in themselves. The TV executive was from Roku, and he went on to tell the Connections audience that they, Roku, had the answer to our terrible TV fragmentation problem and customer’s needs. It went a little like this: ‘We have addressed the issue of fragmentation with Roku TV, an OTT device, which allows ‘all content’ to run on a ‘single platform’. Dah! Dah! All Sorted! All I could think at the time was that he had clearly never worked in the TV industry for very long or had apparently over swallowed his corporate marketing pitch. Most of the audience, as per all conference audiences this day and age, were rather passive – Nobody challenges his naivety. I was too shocked at this announcement that I just sat there wondering if the young gentleman actually understood the complexities of the TV industry or had just chosen to ignore it for an opportunistic product pitch.   I hope it was the latter!

Apple TV got there first with this concept and quite some years ago dear Mr. Roku. However, they failed to solve the ‘common-platform-for-all-content-in-the-world’ issue. Not even with their worldwide iTunes based deployment platform were they able to conquer the planet; but Roku thinks they will. Apple has to default to local language content, no cross border dipping into other iTunes locations and furthermore they are faced with an inability to provide access to a broad range of international TV content because of the very convoluted licensing issues that abound in the very complex European marketplace. Unfortunately iTunes for video is like iTunes for music; most people clamour for the ‘Top Ten’ i.e. most popular films and naturally the most popular or trending TV Shows. Nothing has changed in 2015 on this front therefore I do feel this a sign of things to come for all the new entrants into this OTT market.

Waiting Is Not An Option – Piracy Is!

An interesting, and up until now unexplored issue surrounds the difference between music and video consumption. We know that we can listen to music over and over and even over again, but video content, TV shows, movies this is a different proposition. It is in the main a single viewing experience, rarely repeated. We want NEW, NEW, NEW, and it seems that WE CANNOT WAIT anymore. The masses acting like sheep as they follow the trends around Walking Dead, Game of Thrones to Breaking Bad with their spin-off Let’s Call Saul as if there is nothing else interesting to watch on TV. Well, that is what we are led to believe by the protagonists of this new world of television. I have noticed that business people only mention these recent ‘most popular’ shows during all discussions concerning the future of TV viewing. I have never heard Gardeners World, Living Planet, The Simpsons, The 10 o’clock news ever get a mention, and some of those shows do have very significant audience sizes!  It seems that humanity has arrived to the point where we even BINGE voraciously on DVD box-sets (well some tiny percentage do) and then we sit pensively awaiting the next show to come to the market. E.g. Today the announcement of Series 3 of the House of Cards has the populous all of a fluster on Social Media – They cannot wait, and this adds to one of the TV industry’s business issues – that of piracy. The Oscars saw a 317% rise in the piracy of the nominated films this year, which highlights the problems surrounding the management of the new content hype with sophisticated consumer held Full HD cameras, large Internet bandwidth for sharing and easy access to anything you want on-line.

‘Recency’, yes ‘Recency’- Once Called Most Popular

In the world of Broadcast TV the linear channels are not helping themselves too much either – programming is becoming unusually dull in some sectors. On certain nights in France, I can watch 4 to 5 same-genre shows transmitted one after the other on the same channel. The average viewing time in France is around 3.5Hrs/day/person.   Four NCIS shows in a row you are already close to that … as is four episodes of Bones or perhaps one news, one quiz-show, one movie and possibly another programme added to that line-up makes 4 hours easily reached.   In this calculation a film could come off a VOD catalogue or a PVR not from a live broadcast. So little time for all that content but hey such a choice! I am trying to make the point that we cannot consume the over-abundance of channels that carry thousands of hours of shows, films etc. Personal tastes are so diverse that any ‘personal’ line-up will be very different. We also seem to believe that everyone actually KNOWS what they want to watch at all times. What if they have not seen a show or film that has been released? How will they know what it is all about? Marketing still works to drive consumer take-up. Television still advertises forthcoming shows on TV, Magazines also carry promotion and billboards/posters on bus shelters too have their place in awareness campaigns.

I would like to explore what happens if it gets to the point that you ONLY pay for what you watch? I have a feeling thet we will arrive at a situation whereupon content quantity and quality will ultimately suffer. It will be impossible to please 100 million people each evening with their 100 million individual viewing packages and maintain a sufficient panorama of content to be able to satisfy all the tastes of all the people all the time.  TV programming is a little like running a restaurant. We need to stock up the kitchen ready to serve a public who choose meals randomly from a LIMITED a la carte menu. Done so that you have some control of the purchasing of ingredients and delivery process. Splitting everything up into individual components is pre-menu and will if left to the consumer to choose quite frankly only lead to a dog’s dinner of a situation for all. How does the restaurant manage the complexity? They choose the ingredients, contol the choice and limited to avoid waste? I think a consumer would soon get fed up if they had to ‘construct their meals’ from a set of individual ingredients day in, day out. We also know that ‘a la carte’ in a Restaurant is much more expensive than a ‘Set Menu’.   Imagine that you can only get a full meal by having to go to different restaurants in order gather all the ingredients in order to have a satisfying array of meals. An entrance fee per restaurant – fish from one, meat from the other, dessert elsewhere, cheese in another, wine from elsewhere! You would soon look for someone who could supply you a ‘one-stop-shop’ location offering up a choice from a set menu I would imagine. I know I would!  Look at what Rabbit TV is doing with Free-to-View content for 10 dollars per annum.  People are lazy…Millenials will also become lazy as they age.

The debate about ‘A La Carte’ [2] and different content suppliers turns around a made up word I heard at Connections Europe for the first time – called ‘recency’ i.e the most recent TV Shows and Movies (Back to my Top Ten argument). Again in all debates on the future of TV is there discussion, mention or consideration regarding other content that is also very heavily consumed such as News, Documentaries, Light Entertainment and many other genres. I believe that we are heading towards disaster as we all clamber for only the ‘Top Ten’. We will see the masses consuming only the ‘Top Ten’ which means all other content will lose funding with – long-tail or back-catalogue dying away.

Conclusion – Let’s Watch it all ‘Unfold’

Of course nobody can tell where this is heading, and I see years of debate ahead. It may be the younger generation who don’t watch TV like their parents, but they eventually become parents and have less time for TV. There is constant scaremongering regarding the new churn-rate which has been christened cord-cutting. The Millennials are the cause of the issue with their refusal to pay for content that they don’t watch; add to this the fact that they don’t want advertising either begs the question – Who will ultimately fund content?   The Millenials will of course! But what content? The content that they want, when they want it and where they want it! What is that and how will it be defined? By the Millenials? Who knows?

Quote: http://variety.com/2013/biz/news/pay-tv-prices-are-at-the-breaking-point-and-theyre-only-going-to-get-worse-1200886691/#

… A quick aside about a la carte. If the government forced networks and distributors to offer individually priced channels at retail — yes, that could lower the total cost of someone’s bill. But the cost per channel would skyrocket (ESPN could go up to $30 per month, according to one analyst estimate), and consumers would end up paying much more for far less. A broad shift to a la carte would spell doom for many networks.

[1] http://www.starbucks.com/coffeehouse/wireless-internet/starbucks-digital-network

[2] http://www.rapidtvnews.com/2014112336161/ott-bundles-will-cost-as-much-or-more-than-regular-cable-subscriptions.html#axzz3Jy26uWhB

Apps Begone! Smart TVs … I Want a ‘Monitor App’ That Kills ‘Smarts’ that are NOT USED.


Speed-to-MarketI have to continually update the LG Smart TV at home (Again last night) – ‘Internet Apps’ on the SmartTV means that I have to follow an upgrade path regardless of whether I use any of the Smarts on the TV or not … When are they going to offer a Monitor App that looks at what you use on a SmartTV then remove the unused items in order to save on Memory and CPU use and therefore reduce ‘updates’?  My TV is connected to a PayTV STB with everything I need – I don’t do 3D and Google on TV or any other silly App that expects me to register and pay for content…I already pay for content that I am satisfied with!

Apps begone!

Why Me? The Art of Social Media – Guy Kawasaki & Peg Fitzpatrick


the art of socialI was priviledged, and a little bit bewildered at the same time, when invited to review the book ‘The Art of Social Media’ by Guy Kawasaki and Peg Fitzpatrick. I had volunteered by the way, signing up to a website, but had never anticipated the fact that I may be among the frontrunners for this task.  I wasn’t sure what to think because the mighty man that is supposedly ‘Mr Social Media’ had indicated to his publishing house that I, a mere midget of a blogger, might be able to participate in its success: Why Me?  Perhaps a few thousand others are in the same position scratching thier heads wondering as to why they may have been picked.  It is probably all about geographic spread – there not many people in Switzerland writing in English or have the faintest idea who Guy Kawasaki or Peg Fitzpatick are.  It’s certainly not my writing skills that had me selected, that’s for sure (know thy weaknesses)!

As such, I have read the book and am going through it again for a second time.  I can tell you that it is an interesting read, especially if you are very much starting off and you would like to have the Social Media aspect completely aligned across all the options now available on the market.   The book is packed with ‘how-to’ information, albeit some rather common sense items, and many that reference Guy’s other business interests 😉 naughty, naughty – Nnnnno, just promotion and Social Media machinations.  Isn’t that the point of marketing?  If you are an old-timer in Social Media the book may just seem like teaching Grandma to suck eggs.  As it stands I got quite a bit out of it but it was much more helpful to my spouse, who is just starting off in this domain.  Like I said if you are starting out is is a great guide.

My journey in ‘networking’, the old term for Social Media,  & ‘marketing’ was back in the late 90s .  I spotted LinkedIn early whereupon I was around number 550 to sign-up.  When I received a thank you letter from the CEO some many years later it only made me realise what a plonker I had been not having entered into this business intrinsicly.  I have merely followed Social Media as things have come and gone.  I have Blogged and Social Media’d my way in and around a number of different topics.  In my real life I am do B2B Marketing and it is not a place that Social Media has any real benefit…No, that is not defeatist, it is the voice of a realist who has understood the merit and the place that this medium is made for.  In the industry that I cater for sales cycles are 18 months to 2 years or even longer, with extremely comlex systems-selling-scenarios.  There are no commoditised items and a small circle of companies fighting it out for the market.   Marketing and Social Media feature but the SM part is very small as we do not have enough valuable sories.  We need to be discreet and not tell the competition what we are up to.  Many of the things we do are done in order to aid customer get to the consumer.  So we facilitate Social Media in a sense just not our own directly.  What is your point?  Well Social Media seems to be about combining a plethora of systems, writing and tools that have ultimately fragmented marketing.  The Art of Social Media guides you through that admirably, developing a cohesive strategy from A to Z.

Going back to an earlier blog-piece on Social Media that I feel is relevant to the book (something that is missing in its pages) – If you have clearly and concisely used ALL of the techniques : What do you do if it does NOT work – then what?

BlackFWhat I wrote a short time ago was the following:  There are a huge amount of failures in Social Media but you do not hear much about them unless they are huge Company cock-ups.  Social Media is in the main only about success and good news stories.  Those aforementioned failures are hidden and never discussed.  There are many overly optimistic types that can turn around a failed campaign into a good enough positive to drive a success story, such is the overly exuberance of Social Media experts.  We see hundreds of thousands of people, all using the tool of self proclamation and the title of expert or guru.  In the book Guy and Peg tell us to stay away from them which is clearly contradictory, as that is what he/she is often described as – a Social Media Expert/Guru.

I have a handful of personal experiences in failed Social Media…Not because I am bad at it but because I have found that if you are in early and hit the sweet-spot you can potentially flourish; the Big Fish in a Small Sea situation – if you are only the Small Fish in a Big Sea then you know where that potentially leads – often to failure no matter how hard you try.

Let’s look at Picasso as an example (a great marketeer) … who was originally a traditional painter yet only one amongst many in his era … In order to stand out from the crowd he invented a different style (cubism) that went against the grain and the establishment.  Look where it led!  However, today there are millions upon millions more people on the planet equally talented, equally imaginative, equally trying to be different, yet the opportunity for ‘differentiation’ and inventing something new is rapidly diminishing.  Most things, styles, products have been invented and many things, which are being offered up as if they are new, are not.   It is just that people do not look deep enough or far enough back to see if their stuff is original.  For all the successes, just as for all the inventions, there is a minuscule percentage that make it.

Social Media is no exception to the ebb and flow of success and failure.  However, if at first you dont succeed then you must, if you are a true Social Media believer, try and try and yes, try again.  Get the book as and when you feel the time is right or the price is right – I personally find the price tag a little high considering this book is swimming in a sea of equally clever Social Media self-help books.  Nonetheless if you do dip in to the waters you must follow the tips, do the exercises and report back as to whether or not it helped.  That will be the measure of this book.  Not how many copies it sells, ever filling the pockets of the money-making authors (their words not mine), but just how many people actually benefit from its guidance.

A White Christmas not a Black Friday


BlackFWe dive deep into the darkness of human nature, as the USA’s sordid shopping phenomena Black Friday’s creeps into Europe. Even here in sleepy Switzerland all manner of marketeers jumped on the expression ‘Black Friday’, from food to electronics it seemed nothing was sacrosanct.  It has become a disproportionate gluttony fest the day after ‘Thanksgiving’ where the phrase, ‘For what we are about to receive may the Lord make us truly thankful’ is ultimately belittled.

The scenes witnessed in the UK are a sad indictment of European retail and a very distressing view on society itself. We have traditional sales periods in Europe (that vary by country) with bargains galore to enjoy.  Shopping the ‘sales’ is a way to cost effectively smarten your wardrobe or get some gadget that is just a little out of your price range.  It is also a lottery as not everything is on sale and if you are an S or XXL then you are generally well catered for in the clothes arena.

Unfortunately it looks like that has all been tarnished with people now wresting people to the ground in rucks similar to those of the autumn rugby internationals. Punters punching each other out for a bargain that appears to be related, in the main, to electronic devices.  Maniacal shopers grappling with each other in scenes aking to starving refugees at the back of a UN Aid truck. It is abhorrent!

Call me old-fashioned but I would rather hear about White Christmas rather than Black Friday.   I hanker for the good-ol-days when people were more civilised not just on Black Friday but also – on the street, in their cars and on public transport.

 

People are the Problem in Connected TV, Companion Screen TV, NOT the Technology


Fluxx Connected TV White Paper (link below) is a supposed guide that explains how the industry can solve the Connected-Companion Screen buiness.  Page 18 highlights exactly why there is a problem and does not give a credible solution, it merely points out technologies and what technology punters need to marry, fix or invent.   For example the IPG – OK an IPG and Search – Which IPG, Which Search Engine there are lots of them and they are all different and they all claim to do the job!  The UI/UX has been the fight of 2011 with NDS, TIVO, Inview, Espial, and many others all claiming they have the best system.    A one size fits all is what is needed – harmonised, standardised system…but human beings will never allow that to happen.  You can have any colour you want sir as long as it is black! Hahah!

I have been in Interactive Digital TV since 2000 and the Future of TV has little to do with the TV technology industry but more to do with the people working in this industry and their inate inability to work together for the good of the industry and the consumer.  I have seen many a company representative overly complicate initiatives, work negatively in consortia so that initiatives fail, create situations that inhibit harmonisation, becasue they have a proprietary solution or preferred partner that they want to sell ahead of all others…and I have seen corporations get greedy when it comes to IPR and obtaining their slice of the pie to the detriment of these harmonisation initiatives.  All the available technologies are iready for today’s successful interactive, 2nd screen market,  however people are unable to make it happen.  CE Manufaturers want to go it alone, Broadcasters want to go it alone, Operators want to control it all, Vendors believe they have the winning technology,  Programme makers and Advertisers are lcaught in the quagmire of technology gurus all claiming they have the answer.

The Interactive Companion Screen jigsaw is being put together by people who are blinkered by their company loyalty.  Only an independent, neutral technology body could ever harmonise the future of TV.  If we can align the people we can create the environment and head in the right direction with the right technology.  The latest round of attempts with Tablets and Smart-phones interactivity are failing miserably as everyone invents a new mousetrap and the interactive TV mess repeats itself once again…this is one phrase fluxx managed to get spot on.

What is likely to happen is that a dominat force a lot like Apple  will be selected over all others as happened in the digital Music industry download debacle.  However it may be someone unexpected such as Intel Media who are gathering the right minds to put the right strategy together for this particularly complex subject.

http://fluxx.uk.com/2013/03/why-the-connected-experience-revolution-is-yet-to-be-televised/

Is There Really A Loss Of Allure To CES 2013?


200px-The_Bubble_British_PosterWhen you don’t go to a Trade Show that you have been regularly visiting for the past 8-10 years it is a slightly uncomfortable feeling.    It sort of feels like you are missing out on something…but are you really?  CES is after all a gadget show and do we need to go if we are not Retailers of Consumer Electronics?  What a lot of people do not know is that there is a lot going on behind the scenes in more of a Business-2-Business nature; especially in the Television world that I move in.   A lot of networking takes place, and a lot of  ‘private suites’ allow for plenty of businessmen to gather, show of their wares in private, discuss and potentially deal-make!

However as a ‘tech journalist’ you might think that things have a different allure.  Certainly the BBC’s writer David Pogue has just publishd a very poignant article from his perspective.  It can be found in full here: http://www.bbc.com/future/story/20130104-does-ces-have-a-future

His outlook is that there is mostly years of repetition of  technology along with what I call ‘catch-up’ Companies there ‘en-masse’ with cheaper but the same gadgets from the year before and therefore swamping the floors, the industry and the news with old stuff in effect.  There is also a decline in the Big Companies with Microsoft having pulled out!   Apple is not there either and if Apple is not there how can it truly be called THE Consumer Electronic Show?  Qualcomm even did the keynote speech this year – Qualcomm?

Another journalist from our immediate industry Leslie Ellis pointed out that the the trending products were waterpoofing gadgets for your smartphones and tablets.   I suspect the Hunting Knife Company and the Mini Flying Helicopters will still be there in the South Hall and that Spearmint Rhino will still get its CES clientele.  Ummm, so what is it I miss?

Well in all honestly I do miss it as it kicks off the business year with a hectic, manic traipse around Vegas!  Therefore life without an early dose of CES certainly makes for a less-tired more calculated start to 2013.

Tivo Enters Gilette v Wilkinson Sword Razorblade Race (With Tuners)


Th Madness of TV …5 Tuners and 2 Terrabytes of storage – Watch 1 programme while recording 4 others – store 300Hours of TV in HD (WHY?) … There is not enough time to watch it all and live your normal life!