I just cancelled HULU


I just cancelled Hulu because the interface annoyed me and the content that appeared in my ‘TV Feed’ was not doing it for me. The Handmaiden’s tale was all that was of interest. However, this title is not worth 45 dollars a month.

We are being subjected to the BEST TV CONTENT we have ever had and the WORST TV Experience we have ever had.

Now I am having to Content Stack, Search and be on top of all the different content that is all over the place and that has become very tedious. The cognitive burden that the TV industry has put on me the consumer is really a sad indictment of the belief that we all actually know what we want to watch. We may do but we also need to know where to find it as it is generally spread on different services that require a subscription and a device. As far as silos are concerned – algorithms deciding on my content line-up has highlighted that my ‘TV Feed’ became very boring. Same-Same but really just the same.

TV is actually pushing people away. That is an odd way of doing business.

 

 

 

New Book Now Available


Social Media Psychobabble – Stop Feeding the Beast is now available to order.

It can be bought through www.socialmediapsychobabble.com, which takes you to Amazon UK, Germany and USA.

 

 

I Went Off Line By Accident


I went offline by accident.  Lost 2 months (And nobody noticed – Not even me LOL!) (Busy getting settled in to my new abode).

My Website Domain Name was not renewed as I did not receive the renewal notice – I moved countries and therefore lost a ‘country-tied’ email. (.ch) – A lesson learnt. Stay generic and it will not happen (Unless you plan to stay in a country forever.) Luckily I was able to renew … my 85 days redemption period had not passed.

Video Wars – Amazon in YouTube Blackout


Needless to say there are spats in the Broadcast world when there are negotiations for carriage fees. We have channel blackouts regularly announced, which often get resolved when both parties come to an agreement.

As the world of Internet based TV solutions trundles ever onwards a spat has happened between two of the giants. There will be an agreement eventually but it is funny to see that they are just recreating what happens in the land of Broadcast.

Amazon in Youtube Blackout

 

PLEASE STOP PREDICTING THE DEMISE OF TRADITIONAL TV – IT’S BORING!


tvoldHere we go again! … Old TV versus New TV … Because you can open a TV channel on the Internet you can make money and therefore traditional TV is dead!  Since the AWS announcement certain ‘TV Experts’ have declared it so.  There are so few people in the world that can predict the future (i.e. ZERO) but there are people who can look at the past and the present and then extrapolate ideas of how things MIGHT work out: Seldom are any of them right.

By the way, notwithstanding the progress of video content over the Internet (OTT) there is an abundance of closures:

Fullscreen, Afrostream, Sportflix, Go90, Vessel, SeeSo, Redbox Instant, Xbox Entertainment Studios, Samsung Video & Media Hub, Stickam, Flickr Video, Metacafe, Justin.tv, Veoh, Blip.tv, vidiLife

Can you make money in OTT Shelly Palmer? – You make it sound so easy … (Why not try starting a video business and see how it goes).  It’s OK here is someone who has done it: This is a real OTT story Afrostream Closes – This is an amazing insight into the $$$$$$$ that are needed to survive and it openly describes the full impact of what it takes.

If  a 2% Churn rate is an issue for a Pay-TV provider why is the following statistic not an issue to the on-line video businesses?

“OTT Churn Rates Pass 50%”

We do not know how this industry will pan out. Fragmentation, Churn, Net Neutrality, Content Investment and the Pay-TV businesses not just rolling over and dying is some, but not all of the things to be considered when predicting the future of TV … And touting Statistics does not make you an expert…

‘LinkedIn Layabouts’


LinkedIn a place where people believe that they are successful if they post pictures of themselves in wittily worded T-Shirts that garner toe-curling, boot-licking sychophantic responses from their admirers.  Go back to Facebook Pleeeeeze!

LinkedIn is also awash with people offering their ‘expert advice’ on things that are nonsensical, idiotic, meaningless and/or ‘bleeding obvious.’

LinkedIn is now becoming the singular place for B2B marketing where people publish beautiful success stories … and this is simply because it does not cost anything to do so.

Where is all of this heading? Who the hell knows! It is not really working for me. There is almost no ROI!

Here is a gem from a TV pundit whose post that went something like this:

“56% of people talk to other people about brands while watching OTT TV”

OH YEAH! AND?

I suppose that this random and rather bizarre title and topic is such an important statistic that ALL brands (who are reading this kind of headline) will now seek out to advertise on OTT TV?

Another free advert from a Social Media Marketer looking for customers by launching this:

” All of our social media management packages are less than $200 per month. Very affordable for start-ups and small businesses!”

WOOHOO! LETS ALL RUSH TO SOCIAL MEDIA MARKETING ON SOCIAL MEDIA CHANNELS.

In a nutshell … I am NOTconfused by the purpose of LinkedIn since its inception but a lot of people are! … But so are they on Facebook and other Social Media tools.

Rant over …

Bon Nuit!

 

 

Social Media Psychobabble


SMSBBOOKCOVERI have  just published my book on the subject of the WWW and the meaningless drivel machine that is Social Media and it’s How-To friend and the over-used Content Marketing parasites.

If you hate Social Media you’ll love the book! If you love Social Media you’ll hate the book!

It’s full of Beastly Facts, Use Cases and Stories that highlights the rubbish people spout … of which, I am oft accused of. #LOL

There is a website dedicated to it http://www.socialmediapsychobabble.com where I will blog and add more stories and psychobabble as I come across it.

 

Now Available for purchase at:

UK – https://www.amazon.co.uk/Social-Media-Psychobabble-Feeding-Beast/dp/1539639290

Germany – https://www.amazon.de/Social-Media-Psychobabble-Feeding-Beast/dp/1539639290

USA – https://www.amazon.com/Social-Media-Psychobabble-Feeding-Beast/dp/1539639290

Working With The Churlish


churlish

This is not a race or an animal for those of you who are not native English speakers this is a word that describes certain people who have a very nasty demeanor about them. They act in a mean-spirited and surly way. Maybe you know one or two? I do.

 

A churlish person is difficult to work or deal with and it is in their nature to try to score points against those they dislike. It often manifests itself in their verbal interaction and in their correspondence. They are unpleasant, mean and deliberately discourteous.

Mean-spiritedness with petty and ungracious actions towards people has no place in the office, but sadly there are those who make it their purpose in life to be like this.

If you are a victim and are affected by churlish behavior it might make life unpleasant at times, especially if you are in a direct working relationship with them.  The churlish like to focus on those individuals they dislike and part of the armory they possess is the sad act of mobbing or bullying.  Stand above it.

 

Here is an article from Harvard on the subject: https://hbr.org/2014/10/how-to-deal-with-a-mean-colleague.

The best advice is to realize that you should not take the blame and you can stand up to them – it is a well-known fact that churlish bullies pick targets that are highly skilled and well-liked.

Social Media Bitchiness


There is a sickness in the world and it is called Social Media … Actually Social Media is OK, it is the nasty folk that hide behind it which is the real problem.  Even something as trite as trying to get a book publisher turned into a recent bitch fest.

Austin Macauley is a Publishing House that still accepts unsolicited manuscripts so naively I sent something in, thinking why not? The book I have written is a little quirky and all about Social Media; All the BAD that it has created. I did not expect a positive response from AM but one (naively) always hopes for a positive reaction.  Even a positive-negative response is a step in the right direction for any author.  Months on and a follow-up email to them went without response.  For some reason (a sixth sense) I got a little suspicious and thought maybe this is a scam…p.s. the book (if it ever publishes) will explain my paranoia.

Looking around on-line I came across this: The Writers Workshop and an article by Harry Bingham who was questioning the methods of AM the Publisher…intimating that they are in reality a Vanity Publishers as they ask you to pay to have your book published.

Having tweeted this story on my Twitter account AM’s Social Media Manager decided they didn’t like what they read and responded immediately.  Their SM dashboard had obviously flashed up a signal that criticism was being levied at them. I was slightly incensed that they were rapid enough to write to me on Social Media but had not responded to my other more inquisitive correspondence about my manuscript via their website.

I sensed that the Harry Bingham story and my subsequent Tweet had hit a raw nerve … and suddenly this came through: … ‘we sent you an email but it didn’t get through.’ Ermmm! Email that does not get through … not in 2017 to a very simple address … I was not convinced!  Then I suddenly received, ‘with no problem’, the standard blah blah blah your book does not meet the criteria of our reading list etc. No thank you! Fair enough I thought!

Meanwhile the Social Media conversation was ongoing.  In the thread the following was said:

@AustinMacauley It took Social Media accusations of skulduggery to get a response – I need to burn the book hahaha! Vanity be thy name!

This was swiftly followed by a BITCHY message that is glowing in sarcasm and has ‘fuck-you’s’ all over it.

@ASChaigneau We are very sorry that our email did not get through the first time round, but are very glad that you’ve seen it now.

Oooooohhhhh How beautifully crafted is that Tweet – English wordsmithery at its best. Worthy of a Book Publisher hahaha n’est ce pa?  How subtle is that ‘go fuck yourself’ message. #LOL (Normally water of a duck’s back but I will not let this one go. It is perfect for the next book…to be continued)

THE HOW-TO GENRE IS THE BIGGEST ‘CON’ IN ‘CON’TENT MARKETING


I followed a Twitter link on a HOW-TO subject that interested me for the simple fact I have to write case-studies … I naturally fell upon this typical ‘Content Marketing’ nonsense advice.

Desperately disappointing and so typical of the WWW repository of nothingness!

How to write a credible case study

At XXXX we have written hundreds of case studies for clients like Microsoft, HP and LinkedIn. Based on our process and experience, here are ten tips to help you write better case studies:

  • Do your groundwork.  NO SHIT SHERLOCK! I AM NOT GOING TO WRITE ABOUT SOMETHING FOR A CLIENT THAT I KNOW NOTHING ABOUT AND THEY EMPLOYED ME!!! Understand the product or service being sold, and research the companies on both sides of the deal. This can be as simple as reading the ‘About Us’ section on a company website, or their company news page. You need some context for the deal you’re writing about.
  • Get some background. I AM CONFUSED HERE ABOUT OBVIOUS QUESTIONS! Try to get hold of the person who was on the ground and made the deal, and get them to tell you what happened. Get some background so when you speak to the client you aren’t wasting their time with obvious questions.
  • Interview the right person. WELL I NEVER! … WHAT? GET HOLD OF PEOPLE WHO ACTUALLY WORKED ON THE DEAL! … The real story will come from the people actually involved in procurement, implementation and customer relations. Avoid interviewing marketing or PR people, as they will only tell you a repackaged story, which will sound hollow when you write it up. You want the real customer, preferably a champion of your product.
  • Find the story. A USE CASE IS A STORY OTHERWISE THERE IS NO STORY! This is the crux of the case study. There has to be a story: a struggle before, a journey to improve, and a benefit in the present. This doesn’t always mean profits: it might be improved employee retention, saved time or a new business model. The focus is on what matters most to the person you interview. And make sure you tell the real story – no inflated figures.
  • Create a template. NOT THE CREATE A TEMPLATE ADVICE – WHOOPEE DOO DAH! Once you have your basic story you can build a structure. Most case studies fall into company biography, challenge, process and benefits. Structures are there to emphasise the story, not shackle it though. Tweak it to the story, and give yourself four or five subheadings.
  • Categorise your transcript. GO THROUGH YOUR NOTES… ARGHHH! OH YES … IT BECOMES AUTOMATIC DOESN’T IT? Take your interview notes and go through them, assigning each part to one of your subheadings. You should end up with three to five key points for each section. The more you write, the more automatic this step will become.  The flow of the story will be obvious as you do the interview.
  • Find your key quotes. WHAT THE EFFS A FRANKENQUOTE??? Never use frankenquotes in a case study; people can spot them a mile off. It is best to use short, snappy quotes, dotted throughout the case study that underline or explain one of your bullet points. Let your interviewee’s personality shine through.
  • Flesh it out. OH MY – NOW WRITE IT ALL DOWN????? You have a structure, bullet points and key quotes, which means the writing part should now flow easily. If it doesn’t, you haven’t got to the real heart of the story: go back and reassess the structure to make sure you are emphasising the right points.
  • Clean it up. EDITING BABY EDITING_IMPORTANT STEP N’EST CE PAS! … Don’t use too many marketing phrases or clichéd product explanations – keep it human, but make sure you are referring to products correctly, and types of implementation or acquisition in the right way. Keep the story accurate. And be sure to include specifics.
  • Cut your copy. WHAT RANDOMLY SAYING ANYTHING A MILLION TIMES IS NOT GOOD???? MAKE IT VITAL HA! HA! HA! – SERIOUSLY PEOPLE!!!! A case study shouldn’t be longer than 500-750 words. Any more and people just won’t read it. Cut out repetition, shorten quotes, and make sure everything you write is vital to the story.