Social Media Psychobabble – Stop Feeding the Beast is now available to order.
It can be bought through www.socialmediapsychobabble.com, which takes you to Amazon UK, Germany and USA.
Social Media Psychobabble – Stop Feeding the Beast is now available to order.
Here we go again! … Old TV versus New TV … Because you can open a TV channel on the Internet you can make money and therefore traditional TV is dead! Since the AWS announcement certain ‘TV Experts’ have declared it so. There are so few people in the world that can predict the future (i.e. ZERO) but there are people who can look at the past and the present and then extrapolate ideas of how things MIGHT work out: Seldom are any of them right.
By the way, notwithstanding the progress of video content over the Internet (OTT) there is an abundance of closures:
Fullscreen, Afrostream, Sportflix, Go90, Vessel, SeeSo, Redbox Instant, Xbox Entertainment Studios, Samsung Video & Media Hub, Stickam, Flickr Video, Metacafe, Justin.tv, Veoh, Blip.tv, vidiLife
Can you make money in OTT Shelly Palmer? – You make it sound so easy … (Why not try starting a video business and see how it goes). It’s OK here is someone who has done it: This is a real OTT story Afrostream Closes – This is an amazing insight into the $$$$$$$ that are needed to survive and it openly describes the full impact of what it takes.
If a 2% Churn rate is an issue for a Pay-TV provider why is the following statistic not an issue to the on-line video businesses?
“OTT Churn Rates Pass 50%”
We do not know how this industry will pan out. Fragmentation, Churn, Net Neutrality, Content Investment and the Pay-TV businesses not just rolling over and dying is some, but not all of the things to be considered when predicting the future of TV … And touting Statistics does not make you an expert…
Picking up the remote the wife switches on the TV …
“I don’t know darling!” “Why not honey?” “Because there is only a bunch of icons on the TV and I cannot see any TV shows, that guide thingy we used to have, it’s gone darling!” “Gone! Why would they do that honey, it was very convenient.” “I heard that you are supposed to know what you want to watch darling, you just ask for it now.” “Really honey, OK!” “Are there more programmes like that documentary on South Africa we saw the other night?” “Maybe darling, what was the programme called?” … “Ermm, what channel was it on?” “I cannot remember darling.” “Neither can I honey.” “Oh!” “Now what shall we do?” … “Ask the TV honey its got that voice thingy activated.” …
Wife fiddles with remote control – pushes button …
“TV, Can you find me any travel programmes about South Africa, but not about South Africa as we have seen that, what about somewhere else please.”
Screen icon turns … searching … searching … searching … TV replies …
“Can you be more specific, I have 24,000 programmes on South Africa and 30,000 programmes not on South Africa and I have several shows called Somewhere Else.” “I have them in English, Greek, Spanish, Arabic, French, Portuguese, Polish, German and 25 other languages, what do you want me to do?”
8.45pm: “Have you found anything honey?” “No darling, I’m afraid not … its not that instant anymore.” “Shall I put the radio on honey?”
goHDR was a finalist in the DTG Innovation Awards, and had a presence on the DTG stand at IBC 2015. This is the first time that I have seen the light as far as HDR is concerned. Up until now I have not seen any good reason as to why HDR should be advertised as a ‘product’, rather than a technology ‘feature’ or ‘option’ for the TV industry. Desperate times needs desperate measures I suppose, especially in a market where 3D flopped and 4K is being chased by 8K. At the IBC 2015 show all the furor was around HDR offering brighter, better pictures, however I finally saw a real and very good practical use for the technology being demonstrated by goHDR a spin-off from the University of Warwick, England.
goHDR was able to show how HDR technology can be used to enhance ‘segments’ of the screen or ‘items’ in the shot. i.e. in difficult lighting conditions (e.g. outside broadcasting) at, let’s say, St Andrews, you could highlight a golf ball and track it in a cloudy sky enhancing its visibility as a unique enhanced HDR object … and there were many other examples of other use-cases. In simple terms goHDR could be described as the video version of Dolby Atmos, with its manageable ‘sound-objects’…For those who are not familiar with Atmos, you are now able to manipulate sound objects to create an immersive multi-dimensional environment in a theatre. Imagine hearing a helicopter that is flying from behind you, over your head and then enters the screen, or an arrow shot towards you flashes past your left ear and you hear it fly past … OK, OK it’s got to be heard to be believed. It is truly amazing. However in this story HDR was invented for video and designed to enhance the picture quality of a TV in both HD and UltraHD. Without the technobabble, HDR is simply all about high contrast at the pixel level that creates depth and dimension and makes colors seem punchier…however it is applied to the whole picture on the TV, not objects in the scene as shown by goHDR.
The technology that goHDR demonstrated has to be fully analysed for its relevance to TV and whether or not it really does what it says on the tin, however, the basic understanding is that it really has taken HDR to a new place and, by the way, it works very well on handheld devices. Suffice to say I saw its relevance in Surveillance i.e. HD & UltraHD CCTV, also for Military, Scientific, Broadcasting, Medical and many other areas where you might want to manipulate a segment or item in a video using HDR for optimum effect. I feel that I have seen the light and can now be more positive about this technology. But hey! Don’t let me tell you the story, let the wonderfully ebullient Professor Alan Chalmers explain it to you at goHDR explained his enthusiasm is uplifting.
Interestingly we are finally seeing the truth about Internet based TV (OTT): It is just another form of PayTV on an unregulated transmission medium, dah! dah! Sorry about that but it is nothing earth shattering; however it finally has people writing about this obvious fact. The ‘do-it-yourself’ package is described in this recent Advanced Television article: Cord Cutting Unrealistic Option is seen as probably costing even more for a consumer than a packaged payTV Operator offer. Not only that, the author Colin Mann quotes Alan Wolk of TDG who states that there is no ‘User Interface’ that makes for a cohesive and pleasant experience. In a previous blog post Changing the transmission media not the business model I had already highlighted the issues of more or at least same cost and clearly noted the backwards move in terms of experience. However there is another very important issue, which has not been addressed by the ‘oracles’ of the future of TV and that is ‘unregulated access to content’. Most DIY bundles have Apps that require access to Internet content – There is no Age Verification required. That is an oversight in a very mobile, smartphone driven society. So I have also been wondering when the ‘Do-it-yourself’ payTV bundle and free for all access might come under the scrutiny of the Regulators for both Consumer and Child Protection issues?
I already see that my very young children are exposed to some terrible things via the increasingly pornographic Internet, via Twitter feeds, via search engines etc. Now that TV is a watch what-you-want-when-you-want experience on the Internet it requires parents to be careful – The so called ‘watershed’ does not exist on the Internet and there appears to be no regulation apart from personal parental control, which has to set on a myriad of channels, devices and websites – BUT ISN’T. That is almost a full time job in this mobile-free-for-all-do-it-yourself-media-world. I happen to care! I try to protect my offspring as much as possible from the gratuitous violence, sex and ever increasing psychopathic, narcissistic media offerings… (e.g. Walter White toy figures for sale at Toys-R-US). However, I am fighting against adversity, especially if my 12 year-old is exposed to shows like ‘Breaking Bad’ as well as a myriad of free ‘Porn’ on a classmates smartphone browser at school. I cannot supervise every moment of my son’s viewing habits outside of the home…and we happily tout OTT (Internet TV) as an in and out of the home experience. We are also told that youngsters don’t watch Big Screen TV anymore – So where is the protection for the young, the vulnerable and the stupid in this mobile-free-for-all-do-it-yourself-media-world?
Not all parents care what their children are exposed to that is why we have regulation. The regulators should be ahead of the game and not late like they have been with Music Videos, finally realizing that they should be ‘rated’. In 2015 that is very, very late … Listening to my very, very young daughter signing ‘I wanna Sex You Up’, now exposed to ‘twerking’ – This is just not right! We have a constant battle to keep them well grounded and not let their malleable minds be damaged. I am not a prude and we have a healthy open relationship with the kids, but I cannot be the good parent if all around me doesn’t care and exposes them to the ever failing controls of the world’s what-you-want-when-you-want media access.
Why TV shows that contain Drugs, Sex, Bigotry and Violence on the Internet be treated any different to that on Broadcast TV is beyond me!