Let’s jump straight in. Linear TV is dead because online VOD services are what people want. This headline from 2014 was a typical attack on broadcasting –
“Netflix CEO says broadcast TV will be dead in 16 years.”
Just recently and six years into that prediction, Netflix started a LINEAR TV service akin to broadcast, online (in France). Streaming linear is now the norm for many online services. In the end, and to please most of the viewing population, you have to create small changes to existing habits and please as many people as possible with different access choices. I have discussed this often in previous posts. To gain volume viewership, you have to satisfy a vast demographic, and many people don’t want to spend 20 minutes searching for content, which is the norm in streaming – Linear is convenient and has been in the market using the good old EPG since 1981.
DAZN, who professed to be the new ‘Netflix of sport,’ talked about their LINEAR service offering just a few days ago in a conference and added insight into why they are signing up with Pay-TV Service providers. Their streaming dream and takeover of sports stuttered to a halt, exacerbated by COVID with the lack of live events. However, before COVID, DAZN was already struggling, and when the pandemic really hit, they immediately sought investors to shore up the company. The volte-face of the ‘Netflix of Sports’ and D2C disruptor was a pragmatic move and a strategy change needed to keep the DAZN legs pumping.
Broadcast TV isn’t dead nor dying; it is merely morphing and has another medium (the Internet) upon which it rides. Pay-TV is TV that you pay for but the phrase is often used to describe the traditional cable and satellite service bundles are now aggregating streaming service as channels or additional VOD stores. Its all going to look the same soon.
In fact in the USA the ATSC 3.0 NextgenTV will be an IP Stream over the air, which means that they will have the ability to offer streaming-like service. 5G will too look to be the new TV ‘high-speed-access-to-the-home.’ While all of this is good for consumers the business model of TV remains as complicated as ever – You have to pay for access to premium content (Pay-TV) – unless it is funded by another method such as advertising.
The difference today is that you can take as little or as much content as you want, depending on your budget (not necessarily desires). Consumers are simply giving up on certain pay-walled content or pirating it in this complex a la carte landscape. The technology boundaries are blurring – how long will it be before the subscription costs start blurring, and we have a market that levels out price-wise … not long methinks.
Moving continents is quite a task. Taking care of the family takes a lot of time – So much time that the months in fact the years seem to be flying by. One very interesting challenge is the management of the ‘electronic world’ that we live in … changes of email providers, TV providers, subscriptions to websites and blogs, passwords, phones – and the dreaded ‘Two Step Verification’ that relies on you still having the emails and phone etc. In the ‘melee’ that is moving some things slipped through the cracks. If an Email is provided by a ‘Service Provider’ and that service is not available in another country then you lose access. All of the things associated with that email are lost.
- BTW – iTunes cannot be moved from one country to another without a massive amount of effort – Downloads (EST) are Geo-locked due to rights … No I didn’t use Ultraviolet and that is shutting down anyway.
If you have multiple websites, blogs and so on and so forth then its complex. I found that I need a ‘digital-life’ manager.
I lost the password to ‘TVangelist’ and as I was busy I didn’t chase up … The two step verification caught me out as I relinquished the European Phone – I took a little accidental involuntary hiatus in 2019. But I am back after a lot of haggling and deep memory management.
Time has passed and so much has happened in ‘TV la la land’ – there is so much to discuss and a look back on whether some of the musings were correct or just plain blah blah!
Will talk to the ether soon.
I just cancelled Hulu because the interface annoyed me and the content that appeared in my ‘TV Feed’ was not doing it for me. The Handmaiden’s tale was all that was of interest. However, this title is not worth 45 dollars a month.
We are being subjected to the BEST TV CONTENT we have ever had and the WORST TV Experience we have ever had.
Now I am having to Content Stack, Search and be on top of all the different content that is all over the place and that has become very tedious. The cognitive burden that the TV industry has put on me the consumer is really a sad indictment of the belief that we all actually know what we want to watch. We may do but we also need to know where to find it as it is generally spread on different services that require a subscription and a device. As far as silos are concerned – algorithms deciding on my content line-up has highlighted that my ‘TV Feed’ became very boring. Same-Same but really just the same.
TV is actually pushing people away. That is an odd way of doing business.
Social Media Psychobabble – Stop Feeding the Beast is now available to order.
It can be bought through www.socialmediapsychobabble.com, which takes you to Amazon UK, Germany and USA.
I went offline by accident. Lost 2 months (And nobody noticed – Not even me LOL!) (Busy getting settled in to my new abode).
My Website Domain Name was not renewed as I did not receive the renewal notice – I moved countries and therefore lost a ‘country-tied’ email. (.ch) – A lesson learnt. Stay generic and it will not happen (Unless you plan to stay in a country forever.) Luckily I was able to renew … my 85 days redemption period had not passed.
Needless to say there are spats in the Broadcast world when there are negotiations for carriage fees. We have channel blackouts regularly announced, which often get resolved when both parties come to an agreement.
As the world of Internet based TV solutions trundles ever onwards a spat has happened between two of the giants. There will be an agreement eventually but it is funny to see that they are just recreating what happens in the land of Broadcast.
Amazon in Youtube Blackout
Here we go again! … Old TV versus New TV … Because you can open a TV channel on the Internet you can make money and therefore traditional TV is dead! Since the AWS announcement certain ‘TV Experts’ have declared it so. There are so few people in the world that can predict the future (i.e. ZERO) but there are people who can look at the past and the present and then extrapolate ideas of how things MIGHT work out: Seldom are any of them right.
By the way, notwithstanding the progress of video content over the Internet (OTT) there is an abundance of closures:
Fullscreen, Afrostream, Sportflix, Go90, Vessel, SeeSo, Redbox Instant, Xbox Entertainment Studios, Samsung Video & Media Hub, Stickam, Flickr Video, Metacafe, Justin.tv, Veoh, Blip.tv, vidiLife
Can you make money in OTT Shelly Palmer? – You make it sound so easy … (Why not try starting a video business and see how it goes). It’s OK here is someone who has done it: This is a real OTT story Afrostream Closes – This is an amazing insight into the $$$$$$$ that are needed to survive and it openly describes the full impact of what it takes.
If a 2% Churn rate is an issue for a Pay-TV provider why is the following statistic not an issue to the on-line video businesses?
“OTT Churn Rates Pass 50%”
We do not know how this industry will pan out. Fragmentation, Churn, Net Neutrality, Content Investment and the Pay-TV businesses not just rolling over and dying is some, but not all of the things to be considered when predicting the future of TV … And touting Statistics does not make you an expert…
LinkedIn a place where people believe that they are successful if they post pictures of themselves in wittily worded T-Shirts that garner toe-curling, boot-licking sychophantic responses from their admirers. Go back to Facebook Pleeeeeze!
LinkedIn is also awash with people offering their ‘expert advice’ on things that are nonsensical, idiotic, meaningless and/or ‘bleeding obvious.’
LinkedIn is now becoming the singular place for B2B marketing where people publish beautiful success stories … and this is simply because it does not cost anything to do so.
Where is all of this heading? Who the hell knows! It is not really working for me. There is almost no ROI!
Here is a gem from a TV pundit whose post that went something like this:
“56% of people talk to other people about brands while watching OTT TV”
OH YEAH! AND?
I suppose that this random and rather bizarre title and topic is such an important statistic that ALL brands (who are reading this kind of headline) will now seek out to advertise on OTT TV?
Another free advert from a Social Media Marketer looking for customers by launching this:
” All of our social media management packages are less than $200 per month. Very affordable for start-ups and small businesses!”
WOOHOO! LETS ALL RUSH TO SOCIAL MEDIA MARKETING ON SOCIAL MEDIA CHANNELS.
In a nutshell … I am NOTconfused by the purpose of LinkedIn since its inception but a lot of people are! … But so are they on Facebook and other Social Media tools.
Rant over …
I have just published my book on the subject of the WWW and the meaningless drivel machine that is Social Media and it’s How-To friend and the over-used Content Marketing parasites.
If you hate Social Media you’ll love the book! If you love Social Media you’ll hate the book!
It’s full of Beastly Facts, Use Cases and Stories that highlights the rubbish people spout … of which, I am oft accused of. #LOL
There is a website dedicated to it http://www.socialmediapsychobabble.com where I will blog and add more stories and psychobabble as I come across it.
Now Available for purchase at:
UK – https://www.amazon.co.uk/Social-Media-Psychobabble-Feeding-Beast/dp/1539639290
Germany – https://www.amazon.de/Social-Media-Psychobabble-Feeding-Beast/dp/1539639290
USA – https://www.amazon.com/Social-Media-Psychobabble-Feeding-Beast/dp/1539639290