Let’s open with a quote from Colin Dixon’s (of NScreenMedia) well written article on TV viewing habits, where we are debating (in the comments) the merits of the small screen in the mix of viewing devices. We all have our opinions on that.
On-demand, live, and online viewing peak at the same time
What is interesting and to me, and hardly a revelation, is that people all watch TV when they can or want to. It is generally around the same time, in the evening after work, after homework and after the kids bedtime (if you have some of course) – This is called PRIME TIME VIEWING – i.e. it is when you are most available to consume content uninterupted. So no matter where it comes from, Prime Time content is still Prime Time content. The TV industry and ‘wannabee TV operators’ (i.e. Facebook, Twitter, Snapchat et al) think they can all have you as their sole Prime Time viewer…
I have covered this time and time again – Despite all of the content that is available, on all of the systems we have, we all have a limited window of time that we can offer this particular entertainment medium. Most stats reveal that it is the same window of opportunity on a per country basis, which is enough for the news, a couple of TV shows and/or a film. There is simply too much TV available today to fill everyone’s 15 years-of-lifetime-TV-viewing (yes we spend around 15 years of our lives in front of the TV).
Nothing new: Rebecca Lake a financial journalist from North Carolina – published this in 2015
What’s the most popular time of day for watching TV?
Prime time is when the majority of viewers are tuning in, with nearly 2 hours of daily TV watching taking place between 8 and 10 pm. Daytime TV airing between 11 am and 4 pm comes in second, with people watching about 1 hour and 40 minutes on average.
However when Robots take over our jobs we will have more time to watch much, much more .
I have spent the last few days listening to several Analysts and many TV professionals give their opinions on the state of the TV market both worldwide and in their regions – We as delegates sit and usually suffer death by Powerpoint at these conferences. Sometimes the speakers are good but in the main they are sales pitches and that is tiring…However TVConnect CEE was not that sort of event.
The quality of the material, intensity of the speakers and the reality delivered by all the speakers was very good. What was highlighted is that there is too much ‘noise’ concerning the death of traditional PayTV due to the rise of OTT. This merely shrouds the reality as the following statistics divulge.
- There is a SATURATION of OTT services; that we know
- However PayTV is in GROWTH mode everywhere
- The press needs its daily does of Netflix but Netflix success reality is also somewhat different
- Netflix will build a BIG subscriber base but many of them will be PayTV Subscribers
- In the USA OTT revenue is only circa 9% of PayTV revenues
- The traditional Disc market (DVD & BluRay) annual revenues are higher than OTT
- The THREAT from OTT is OVERSTATED
For the last 5 years OTT has dominated the conversation however OTT has hardly made any impact on traditional services…PayTV was shaken by the entrance of these pretenders to the throne, however it has adapted and continues to react positively in order to change the business to both retain and grow the PayTV customer base.
The Open-Standard Interactive TV Industry Industry Mocked in an Infographic
We hear on a regular basis that Smart TVs are rolling out of the door of the high street. What I know as a veteran of interactive TV is that few of them get connected or stay connected. It is a fact that only if it is ABSOLUTELY IMPERITIVE for the TV to work will it ever be connected – AppleTV on the other hand is of that category – Pure OTT. Apple is not wrong to think of putting out a TV – We all understand iTunes and we are all carrying an iPhone – an iPAD (well a large portion of the Smart People are! Let’s see what Apple can do in this very fragmented domain!
Th Madness of TV …5 Tuners and 2 Terrabytes of storage – Watch 1 programme while recording 4 others – store 300Hours of TV in HD (WHY?) … There is not enough time to watch it all and live your normal life!
We seem to have forgotten about ‘Carbon Footprints’ now that the Politicians no longer have it on their manifesto. However has anyone looked at Trade Show Carbon Footprinting? IBC alone never ceases to amaze me – The waste is horrendous, the carpet, wood, metal, plastic as well as a whole plethora of electrical cable, wires and more and trashed each year. Furthermore an unhealthy environment it is now that the Wi-Fi saturation increases. If the demos don’t work – What does it do to the attendees, participants, stand staff et al? Is this a healthy and legal level of radiation – does anyone care? The hyper-concentration of radiated signals must surely be of concern to somebody apart from me?
NAB 2011 is offering a special registration: http://bit.ly/NABReg SM06 or register at http://nabshow.com/register with the code SM06. A special registration code for FREE ACCESS to the exhibit floor, the Opening Keynote and State of the Industry Address, Info Sessions, Content Theater, Exhibits and PITS – a $150 value.