Let’s open with a quote from Colin Dixon’s (of NScreenMedia) well written article on TV viewing habits, where we are debating (in the comments) the merits of the small screen in the mix of viewing devices. We all have our opinions on that.
On-demand, live, and online viewing peak at the same time
What is interesting and to me, and hardly a revelation, is that people all watch TV when they can or want to. It is generally around the same time, in the evening after work, after homework and after the kids bedtime (if you have some of course) – This is called PRIME TIME VIEWING – i.e. it is when you are most available to consume content uninterupted. So no matter where it comes from, Prime Time content is still Prime Time content. The TV industry and ‘wannabee TV operators’ (i.e. Facebook, Twitter, Snapchat et al) think they can all have you as their sole Prime Time viewer…
I have covered this time and time again – Despite all of the content that is available, on all of the systems we have, we all have a limited window of time that we can offer this particular entertainment medium. Most stats reveal that it is the same window of opportunity on a per country basis, which is enough for the news, a couple of TV shows and/or a film. There is simply too much TV available today to fill everyone’s 15 years-of-lifetime-TV-viewing (yes we spend around 15 years of our lives in front of the TV).
Nothing new: Rebecca Lake a financial journalist from North Carolina – published this in 2015
What’s the most popular time of day for watching TV?
Prime time is when the majority of viewers are tuning in, with nearly 2 hours of daily TV watching taking place between 8 and 10 pm. Daytime TV airing between 11 am and 4 pm comes in second, with people watching about 1 hour and 40 minutes on average.
However when Robots take over our jobs we will have more time to watch much, much more .
As you grow older family, friends and colleagues pass away and for all of us our time will eventually come. Today I received a ‘Social Media Website’ call-to-action in the form of an E Mail; ‘Send Allan McKinnon a Birthday Card’, because Allan’s Birthday is in 7 days! Despite time being a healer this made jump in my seat because Allan died of prostate cancer in March 2009. I have over the years received these notices including spam from Allan courtesy of FanBox – (San Diego) who I wrote to giving them a piece of my mind – pointless but fulfilling nonetheless. Unfortunately we have a WWW that is growing exponentially and we are populating it, but are we cleaning it up as we move along? Trillions upon trillions of bytes of data that is out-of-date, worthless & abandoned on hardware in storage-farms worldwide. Electricity, cooling and control required to keep useless dead data alive! I also lost some colleagues in a plane crash many years ago. I thought I would do the right thing by informing the Companies where we shared our Social and Professional details, that they were no longer with us. This was in order to stop receiving reminders about their birthdays et al like Allans today. However I did not get far as I had to prove that they were dead! My word was certainly not good enough. Why? Because people often call up and claim people are dead when they are not, in order to have profiles removed, is what I was told! I had to send a ‘Death Certificate’ as proof! This was something that I,not a member of the family, was unable to deliver! So here we are periodically or randomly reminded of the people we once loved, who are no longer with us but are alive in the ether! Interestingly we don’t get asked for a Birth certificate when we create a Social or Professional Media Account nor do we have to prove that we are alive at any time along the way. When we pass away however there are no mechanisms to clean up what we have left behind; and who the heck knows where we have created our Virtual Presence? We have a WWW that is filling with people’s personal details – creating potentially unstoppable Virtual Lives. May Allan rest in peace and continue to live in his virtual world. I wont be sending him a card though some people might! I have unexpectedly shed a tear today for a dear, dear friend (pictured) that has never actually left me despite, for me at least, these passionless reminders!