Smart TV’s are sold ‘en masse’ according to analysts however connectivity is weak.


We hear on a regular basis that Smart TVs are rolling out of the door of the high street. What I know as a veteran of interactive TV is that few of them get connected or stay connected. It is a fact that only if it is ABSOLUTELY IMPERITIVE for the TV to work will it ever be connected – AppleTV on the other hand is of that category – Pure OTT. Apple is not wrong to think of putting out a TV – We all understand iTunes and we are all carrying an iPhone – an iPAD (well a large portion of the Smart People are! Let’s see what Apple can do in this very fragmented domain!

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