I Went Off Line By Accident


I went offline by accident.  Lost 2 months (And nobody noticed – Not even me LOL!) (Busy getting settled in to my new abode).

My Website Domain Name was not renewed as I did not receive the renewal notice – I moved countries and therefore lost a ‘country-tied’ email. (.ch) – A lesson learnt. Stay generic and it will not happen (Unless you plan to stay in a country forever.) Luckily I was able to renew … my 85 days redemption period had not passed.

Video Wars – Amazon in YouTube Blackout


Needless to say there are spats in the Broadcast world when there are negotiations for carriage fees. We have channel blackouts regularly announced, which often get resolved when both parties come to an agreement.

As the world of Internet based TV solutions trundles ever onwards a spat has happened between two of the giants. There will be an agreement eventually but it is funny to see that they are just recreating what happens in the land of Broadcast.

Amazon in Youtube Blackout

 

PLEASE STOP PREDICTING THE DEMISE OF TRADITIONAL TV – IT’S BORING!


tvoldHere we go again! … Old TV versus New TV … Because you can open a TV channel on the Internet you can make money and therefore traditional TV is dead!  Since the AWS announcement certain ‘TV Experts’ have declared it so.  There are so few people in the world that can predict the future (i.e. ZERO) but there are people who can look at the past and the present and then extrapolate ideas of how things MIGHT work out: Seldom are any of them right.

By the way, notwithstanding the progress of video content over the Internet (OTT) there is an abundance of closures:

Fullscreen, Afrostream, Sportflix, Go90, Vessel, SeeSo, Redbox Instant, Xbox Entertainment Studios, Samsung Video & Media Hub, Stickam, Flickr Video, Metacafe, Justin.tv, Veoh, Blip.tv, vidiLife

Can you make money in OTT Shelly Palmer? – You make it sound so easy … (Why not try starting a video business and see how it goes).  It’s OK here is someone who has done it: This is a real OTT story Afrostream Closes – This is an amazing insight into the $$$$$$$ that are needed to survive and it openly describes the full impact of what it takes.

If  a 2% Churn rate is an issue for a Pay-TV provider why is the following statistic not an issue to the on-line video businesses?

“OTT Churn Rates Pass 50%”

We do not know how this industry will pan out. Fragmentation, Churn, Net Neutrality, Content Investment and the Pay-TV businesses not just rolling over and dying is some, but not all of the things to be considered when predicting the future of TV … And touting Statistics does not make you an expert…

‘LinkedIn Layabouts’


LinkedIn a place where people believe that they are successful if they post pictures of themselves in wittily worded T-Shirts that garner toe-curling, boot-licking sychophantic responses from their admirers.  Go back to Facebook Pleeeeeze!

LinkedIn is also awash with people offering their ‘expert advice’ on things that are nonsensical, idiotic, meaningless and/or ‘bleeding obvious.’

LinkedIn is now becoming the singular place for B2B marketing where people publish beautiful success stories … and this is simply because it does not cost anything to do so.

Where is all of this heading? Who the hell knows! It is not really working for me. There is almost no ROI!

Here is a gem from a TV pundit whose post that went something like this:

“56% of people talk to other people about brands while watching OTT TV”

OH YEAH! AND?

I suppose that this random and rather bizarre title and topic is such an important statistic that ALL brands (who are reading this kind of headline) will now seek out to advertise on OTT TV?

Another free advert from a Social Media Marketer looking for customers by launching this:

” All of our social media management packages are less than $200 per month. Very affordable for start-ups and small businesses!”

WOOHOO! LETS ALL RUSH TO SOCIAL MEDIA MARKETING ON SOCIAL MEDIA CHANNELS.

In a nutshell … I am NOTconfused by the purpose of LinkedIn since its inception but a lot of people are! … But so are they on Facebook and other Social Media tools.

Rant over …

Bon Nuit!

 

 

Social Media Psychobabble


SMSBBOOKCOVERI have  just published my book on the subject of the WWW and the meaningless drivel machine that is Social Media and it’s How-To friend and the over-used Content Marketing parasites.

If you hate Social Media you’ll love the book! If you love Social Media you’ll hate the book!

It’s full of Beastly Facts, Use Cases and Stories that highlights the rubbish people spout … of which, I am oft accused of. #LOL

There is a website dedicated to it http://www.socialmediapsychobabble.com where I will blog and add more stories and psychobabble as I come across it.

 

Now Available for purchase at:

UK – https://www.amazon.co.uk/Social-Media-Psychobabble-Feeding-Beast/dp/1539639290

Germany – https://www.amazon.de/Social-Media-Psychobabble-Feeding-Beast/dp/1539639290

USA – https://www.amazon.com/Social-Media-Psychobabble-Feeding-Beast/dp/1539639290

Working With The Churlish


churlish

This is not a race or an animal for those of you who are not native English speakers this is a word that describes certain people who have a very nasty demeanor about them. They act in a mean-spirited and surly way. Maybe you know one or two? I do.

 

A churlish person is difficult to work or deal with and it is in their nature to try to score points against those they dislike. It often manifests itself in their verbal interaction and in their correspondence. They are unpleasant, mean and deliberately discourteous.

Mean-spiritedness with petty and ungracious actions towards people has no place in the office, but sadly there are those who make it their purpose in life to be like this.

If you are a victim and are affected by churlish behavior it might make life unpleasant at times, especially if you are in a direct working relationship with them.  The churlish like to focus on those individuals they dislike and part of the armory they possess is the sad act of mobbing or bullying.  Stand above it.

 

Here is an article from Harvard on the subject: https://hbr.org/2014/10/how-to-deal-with-a-mean-colleague.

The best advice is to realize that you should not take the blame and you can stand up to them – it is a well-known fact that churlish bullies pick targets that are highly skilled and well-liked.

Social Media Bitchiness


There is a sickness in the world and it is called Social Media … Actually Social Media is OK, it is the nasty folk that hide behind it which is the real problem.  Even something as trite as trying to get a book publisher turned into a recent bitch fest.

Austin Macauley is a Publishing House that still accepts unsolicited manuscripts so naively I sent something in, thinking why not? The book I have written is a little quirky and all about Social Media; All the BAD that it has created. I did not expect a positive response from AM but one (naively) always hopes for a positive reaction.  Even a positive-negative response is a step in the right direction for any author.  Months on and a follow-up email to them went without response.  For some reason (a sixth sense) I got a little suspicious and thought maybe this is a scam…p.s. the book (if it ever publishes) will explain my paranoia.

Looking around on-line I came across this: The Writers Workshop and an article by Harry Bingham who was questioning the methods of AM the Publisher…intimating that they are in reality a Vanity Publishers as they ask you to pay to have your book published.

Having tweeted this story on my Twitter account AM’s Social Media Manager decided they didn’t like what they read and responded immediately.  Their SM dashboard had obviously flashed up a signal that criticism was being levied at them. I was slightly incensed that they were rapid enough to write to me on Social Media but had not responded to my other more inquisitive correspondence about my manuscript via their website.

I sensed that the Harry Bingham story and my subsequent Tweet had hit a raw nerve … and suddenly this came through: … ‘we sent you an email but it didn’t get through.’ Ermmm! Email that does not get through … not in 2017 to a very simple address … I was not convinced!  Then I suddenly received, ‘with no problem’, the standard blah blah blah your book does not meet the criteria of our reading list etc. No thank you! Fair enough I thought!

Meanwhile the Social Media conversation was ongoing.  In the thread the following was said:

@AustinMacauley It took Social Media accusations of skulduggery to get a response – I need to burn the book hahaha! Vanity be thy name!

This was swiftly followed by a BITCHY message that is glowing in sarcasm and has ‘fuck-you’s’ all over it.

@ASChaigneau We are very sorry that our email did not get through the first time round, but are very glad that you’ve seen it now.

Oooooohhhhh How beautifully crafted is that Tweet – English wordsmithery at its best. Worthy of a Book Publisher hahaha n’est ce pa?  How subtle is that ‘go fuck yourself’ message. #LOL (Normally water of a duck’s back but I will not let this one go. It is perfect for the next book…to be continued)

THE HOW-TO GENRE IS THE BIGGEST ‘CON’ IN ‘CON’TENT MARKETING


I followed a Twitter link on a HOW-TO subject that interested me for the simple fact I have to write case-studies … I naturally fell upon this typical ‘Content Marketing’ nonsense advice.

Desperately disappointing and so typical of the WWW repository of nothingness!

How to write a credible case study

At XXXX we have written hundreds of case studies for clients like Microsoft, HP and LinkedIn. Based on our process and experience, here are ten tips to help you write better case studies:

  • Do your groundwork.  NO SHIT SHERLOCK! I AM NOT GOING TO WRITE ABOUT SOMETHING FOR A CLIENT THAT I KNOW NOTHING ABOUT AND THEY EMPLOYED ME!!! Understand the product or service being sold, and research the companies on both sides of the deal. This can be as simple as reading the ‘About Us’ section on a company website, or their company news page. You need some context for the deal you’re writing about.
  • Get some background. I AM CONFUSED HERE ABOUT OBVIOUS QUESTIONS! Try to get hold of the person who was on the ground and made the deal, and get them to tell you what happened. Get some background so when you speak to the client you aren’t wasting their time with obvious questions.
  • Interview the right person. WELL I NEVER! … WHAT? GET HOLD OF PEOPLE WHO ACTUALLY WORKED ON THE DEAL! … The real story will come from the people actually involved in procurement, implementation and customer relations. Avoid interviewing marketing or PR people, as they will only tell you a repackaged story, which will sound hollow when you write it up. You want the real customer, preferably a champion of your product.
  • Find the story. A USE CASE IS A STORY OTHERWISE THERE IS NO STORY! This is the crux of the case study. There has to be a story: a struggle before, a journey to improve, and a benefit in the present. This doesn’t always mean profits: it might be improved employee retention, saved time or a new business model. The focus is on what matters most to the person you interview. And make sure you tell the real story – no inflated figures.
  • Create a template. NOT THE CREATE A TEMPLATE ADVICE – WHOOPEE DOO DAH! Once you have your basic story you can build a structure. Most case studies fall into company biography, challenge, process and benefits. Structures are there to emphasise the story, not shackle it though. Tweak it to the story, and give yourself four or five subheadings.
  • Categorise your transcript. GO THROUGH YOUR NOTES… ARGHHH! OH YES … IT BECOMES AUTOMATIC DOESN’T IT? Take your interview notes and go through them, assigning each part to one of your subheadings. You should end up with three to five key points for each section. The more you write, the more automatic this step will become.  The flow of the story will be obvious as you do the interview.
  • Find your key quotes. WHAT THE EFFS A FRANKENQUOTE??? Never use frankenquotes in a case study; people can spot them a mile off. It is best to use short, snappy quotes, dotted throughout the case study that underline or explain one of your bullet points. Let your interviewee’s personality shine through.
  • Flesh it out. OH MY – NOW WRITE IT ALL DOWN????? You have a structure, bullet points and key quotes, which means the writing part should now flow easily. If it doesn’t, you haven’t got to the real heart of the story: go back and reassess the structure to make sure you are emphasising the right points.
  • Clean it up. EDITING BABY EDITING_IMPORTANT STEP N’EST CE PAS! … Don’t use too many marketing phrases or clichéd product explanations – keep it human, but make sure you are referring to products correctly, and types of implementation or acquisition in the right way. Keep the story accurate. And be sure to include specifics.
  • Cut your copy. WHAT RANDOMLY SAYING ANYTHING A MILLION TIMES IS NOT GOOD???? MAKE IT VITAL HA! HA! HA! – SERIOUSLY PEOPLE!!!! A case study shouldn’t be longer than 500-750 words. Any more and people just won’t read it. Cut out repetition, shorten quotes, and make sure everything you write is vital to the story.

Toxic People At Work – The Art of Mobbing.


In a big company it is clear that you can avoid toxic people (sadly they do exist) unless you work very closely with them.  Your work environment can become unnecessarily unpleasant, which it should never be. Toxic workers engender conflict.  It is what they want, that is what makes them thrive, because they have a single personal goal and that is to get rid of you. They want you gone because you have in some banal way upset their personal status-quo in the office, especially if you have challenged them or doubt their value in any shape or form. They are generally less then interesting people that often feel that they are, or should be, superior to you. It is widely known that they are in the main control freaks, possibly in a dead-end job and are frustrated by their inability to dominate you as an individual.  This irks them to the point that it manifests itself in an innate, uncontrollable struggle within themselves to gain a dominance over you.  They rally others to their aid through many manipulative and subversive ways; both openly and in secret. The new word for this is ‘Mobbing’.

A lot of people who have never experienced or seen a mobbing situation really do not understand what this topic is all about, nor can they understand why this actually happens.  Nice people cannot comprehend why anyone would verbally attack, insult and menace co-workers, because for them it makes no sense. Well it does not make sense because it is the office and not a life-or-death situation, nor is it the 100,000 Euro Koh-Lanta challenge?  Mobbing situations are simply either personal dislikes (sometimes incompatible human chemistry) that cannot be overcome especially when it involves simple work related tasks and other banal aspects of daily working life.

Mobbing generally starts with the mobber’s accusation that you are ‘going behind their back’ in some work aspect, which could be a simple not CC’ing them in an email, to speaking to one of their subordinates without letting them know what the conversation is about.  The control freak in them is disturbed and if you do not cede then they start to up-the mobbing-anti – AND if you still fail to cede to their ways then it becomes an all out war for them.

The perpetrators of this work bullying habit often consider themselves perfect and are narcissistically blameless if confronted.  ‘IF’ is a big word in this case, because this is a subject that most people cannot easily confront.  When it is an adult to child situation i.e. school bullying … there is intervention and the situation can be sorted out.  NOT when it comes to adult to adult bullying.  This is where people have a hard time dealing with this kind of situation hence its meteoric rise in the work-place.

There are plenty of workplace bullying cases with a lot of explanation for the problem, but little in terms of solution as can be seen from the reams of data on the WWW covering such people-v-people situations.

Extract from Wikipedia  – British anti-bullying researchers Andrea Adams and Tim Field have used the expression “workplace bullying” instead of what Leymann called “mobbing” in a workplace context. They identify mobbing as a particular type of bullying that is not as apparent as most, defining it as “an emotional assault. It begins when an individual becomes the target of disrespectful and harmful behavior. Through innuendo, rumors, and public discrediting, a hostile environment is created in which one individual gathers others to willingly, or unwillingly, participate in continuous malevolent actions to force a person out of the workplace.”[11]

Adams and Field believe that mobbing is typically found in work environments that have poorly organised production or working methods and incapable or inattentive management and that mobbing victims are usually “exceptional individuals who demonstrated intelligence, competence, creativity, integrity, accomplishment and dedication”.

 

 

So with that in mind there is really only two ways to deal with it.  One is to ignore it as best as possible – As they often say in life – “Don’t let the bastards grind you down.” No matter how hard it is you must remember that the person doing the mobbing would not do this if they were really a nice person, deep down inside.  They are actually troubled individuals who are psychologically fragile and it is not YOU that has the problem.  In fact you must learn to rise above them and pity them for they are ill.

The other way of dealing with this is of course a much more sweet and satisfying method, but condemned by many.  This is the age old cure for bullying; a fast hard smack in the mouth or several … BUT BEWARE … The workplace bully actually wants that to happen because the result is that YOU will be seen as the guilty party and YOU will be asked to leave the company. THEY, the mobber, will have then gloriously achieved what they so badly wanted in the first place.  Even if it means taking a beating to get it, they will cherish having pushed you over the edge. So if you do revert to this second method just don’t do it in public 😉

It is a delicate subject that cannot be dealt with easily and management does not want to tackle this kind of problem.  Sadly the workplace bully is smart enough to know this and vile enough to continue their nefarious, stupid and reprehensible tactics.

 

The rigours of life and television … is still the same as it ever was.


Let’s open with a quote from Colin Dixon’s (of NScreenMedia) well written article on TV viewing habits, where we are debating (in the comments) the merits of the small screen in the mix of viewing devices.  We all have our opinions on that.

On-demand, live, and online viewing peak at the same time

What is interesting and to me, and hardly a revelation, is that people all watch TV when they can or want to. It is generally around the same time, in the evening after work, after homework and after the kids bedtime (if you have some of course) – This is called PRIME TIME VIEWING – i.e. it is when you are most available to consume content uninterupted. So no matter where it comes from, Prime Time content is still Prime Time content.  The TV industry and ‘wannabee TV operators’ (i.e. Facebook, Twitter, Snapchat et al) think they can all have you as their sole Prime Time viewer…

I have covered this time and time again – Despite all of the content that is available, on all of the systems we have, we all have a limited window of time that we can offer this particular entertainment medium.  Most stats reveal that it is the same window of opportunity on a per country basis, which is enough for the news, a couple of TV shows and/or a film.  There is simply too much TV available today to fill everyone’s 15 years-of-lifetime-TV-viewing (yes we spend around 15 years of our lives in front of the TV).

Nothing new: Rebecca Lake a financial journalist from North Carolina – published this in 2015

What’s the most popular time of day for watching TV?
Prime time is when the majority of viewers are tuning in, with nearly 2 hours of daily TV watching taking place between 8 and 10 pm. Daytime TV airing between 11 am and 4 pm comes in second, with people watching about 1 hour and 40 minutes on average.

However when Robots take over our jobs we will have more time to watch much, much more .