Category: SaaS

TV and Twitter – #Abuse or #Banter

Posted on by tvangelist

The Eurovision Song Contest whether you like it or not is one of those annual events that is very divisive. Some people claim it is the best three hours of television in Europe each year, others state that it is an annual cringe-fest best watched drunk with friends. In the good old days, when it was cool to do so, this mega event would have seen fervent discussion, in both the work environment and the pub, with a lot of moaning about the performance of the UK’s song. You would have no doubt heard the infamous, “La Norvege nul points” done in the best French accent regardless whether Norway was in the running to win, which actually happened back in 2009. The UK, by the way, has not won the coveted Eurovision crown since 1997. #WTF. Please excuse that Twitter expletive; it has relevance later in the piece. Finally the discussions clearly centred on the much renowned and vilified block voting practices that always make each year a hoot. This banter about TV shows is known in colloquial terms as the water-cooler moment. For many of you reading, the water-cooler discussions now centre more on scenes from Breaking Bad and House of Cards, which is hardly the same now, is it? You might say if you are a fan of the event, that the Eurovision Song Contest is clearly a form of light-entertainment that will most likely outlive the complex TV drama series for years to come.

So the wonderful Eurovision Song Contest, for the hilarity of the commentary and tongue-in-cheek moments, will remain a guilty secret pleasure for those that are afraid to engage openly on the subject with colleagues. Fear not dear reader there is a new, wider TV water-cooler way out for those who feel the need to give opinion and commentary; without coming out of the closet on Eurovision. This is Social Media. Whilst more pertinent during the show than after this new communication channel will give you access to millions of like-minded people and plenty of hearty banter. Hang on this is not quite the same I hear you cry! Well you are correct because this way of interacting changes the commentary landscape enormously. Let us explore this more. Combining Social Media Platforms with popular TV shows offers up a soapbox for wider serious commentary, hilarious banter and a whole lot of trouble. Here is an example during the Icelandic performance: @bbceurovision – He’s been Jesus in Jesus Christ Superstar. Wouldn’t Icelandic Jesus be Jesus Godsson? #eurovision. #LOL! …

 

Full Story Here: http://www.marketme.co.uk/tv-and-twitter-abuse-or-banter/  

When Will the Balloon of Big Data Burst?

Posted on by tvangelist

Here is an extract from a recent article that discusses whether we are creating a smarter world for ourselves (in tech for the internet and beyond) or is it all just a slippery slope to nowhere. It discusses startups and the ever increasing mobile apps business …’the focus on user experience, on content, on gathering reams of data about users and their likes and dislikes — all of that makes a certain sense. Every large company in the world is hungry for more information about the commercial habits of younger people, ranging from the mania for products and experiences linked to cult TV shows like The Walking Dead to foodies finding the next obscure ramen joint using GPS location services and a food app on their iPhone. Most of us gravitate towards services and apps that connect us to our needs and wants. There is clearly gold in these hills, but only with a lot of prospecting, many empty pans, substantial failure and some broken dreams.’

I couldn’t agree more and see that we have a long way to go before we realise we are over-cooking the goose! Here you can find the full piece: http://mashable.com/2013/05/25/internet-week/?utm_medium=email&utm_source=newsletter

Open Source for TV – Does Canonical Hold The Key?

Posted on by tvangelist

There has been quite a few initiatives around the Open Source aspect for Software in the Digital TV domain. Open Source is not Standardisation but in effect it is, if it becomes ubiquitous.

The lowest common denominator for the software is a decent OS stack and Engine. Canonical has the foundation upon which to build an Open Source model for the TV industry. Will ‘people’ allow that to happen? That all depends on the age old problem of ‘politics’.

People are the Problem in Connected TV, Companion Screen TV, NOT the Technology

Posted on by tvangelist

Fluxx Connected TV White Paper (link below) is a supposed guide that explains how the industry can solve the Connected-Companion Screen buiness.  Page 18 highlights exactly why there is a problem and does not give a credible solution, it merely points out technologies and what technology punters need to marry, fix or invent.   For example the IPG – OK an IPG and Search – Which IPG, Which Search Engine there are lots of them and they are all different and they all claim to do the job!  The UI/UX has been the fight of 2011 with NDS, TIVO, Inview, Espial, and many others all claiming they have the best system.    A one size fits all is what is needed – harmonised, standardised system…but human beings will never allow that to happen.  You can have any colour you want sir as long as it is black! Hahah!

I have been in Interactive Digital TV since 2000 and the Future of TV has little to do with the TV technology industry but more to do with the people working in this industry and their inate inability to work together for the good of the industry and the consumer.  I have seen many a company representative overly complicate initiatives, work negatively in consortia so that initiatives fail, create situations that inhibit harmonisation, becasue they have a proprietary solution or preferred partner that they want to sell ahead of all others…and I have seen corporations get greedy when it comes to IPR and obtaining their slice of the pie to the detriment of these harmonisation initiatives.  All the available technologies are iready for today’s successful interactive, 2nd screen market,  however people are unable to make it happen.  CE Manufaturers want to go it alone, Broadcasters want to go it alone, Operators want to control it all, Vendors believe they have the winning technology,  Programme makers and Advertisers are lcaught in the quagmire of technology gurus all claiming they have the answer.

The Interactive Companion Screen jigsaw is being put together by people who are blinkered by their company loyalty.  Only an independent, neutral technology body could ever harmonise the future of TV.  If we can align the people we can create the environment and head in the right direction with the right technology.  The latest round of attempts with Tablets and Smart-phones interactivity are failing miserably as everyone invents a new mousetrap and the interactive TV mess repeats itself once again…this is one phrase fluxx managed to get spot on.

What is likely to happen is that a dominat force a lot like Apple  will be selected over all others as happened in the digital Music industry download debacle.  However it may be someone unexpected such as Intel Media who are gathering the right minds to put the right strategy together for this particularly complex subject.

http://fluxx.uk.com/2013/03/why-the-connected-experience-revolution-is-yet-to-be-televised/

Broadcasters and Operators can gain HUGE Savings in CAPEX and OPEX with Companion Screen Interactivity

Posted on by tvangelist

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Companion Screen TV

 

This is one of the best articles I have read on the trials and tribulations of the 2nd Screen-Companion Screen and their role in Television interactivity.  As you might know I am a confirmed Interactive TV enthusiast, having been in this industry sector since its very early days.   The main dificulty in Interactive TV has always been the ROI.  How do you make money at it?   For the Broadcaster and Operator it is fast becoming more and more clear, but they have to change their thinking with respect to this area of Television and embrace a change in direction.  Why?  Cost Saving without cutting head-count, service reduction can be achieved and an actual revenue generating service can be implemented.  This makes sense for the long term financial health of teh Broadcasters & Operators.   Companion Screen Interactivity (SaaS based) is a natural CAPEX/OPEX ‘cost-saving’ exercise. We know that Embedded Middleware in STBs and TVs is a very costly exercise for advanced services and interactivity.  It is costly to License – Implement – Test – Run a Back Office and Pay to have Applications developed.  It needs constant Software Support and there are, in the main, run-time costs associated with most Middleware systems.   It is fragmented!   For the Broadcaster/Operator Interactive TV OPEX (SaaS model) can be amortised against the TV-Everywhere/Catch-Up Services Infrastructure already in place.  It makes sense to move to a SaaS based service as the Companion Screens are bought by the Consumer not by the Broadcaster/Operator.   STBs and TVs can also be cost reduced as they will require less intelligence.  Apps are/can be/will be downloaded for free.  Advertisers, Programme makers and the Channels can exploit this synchronised, always connected 2nd Screen in the home.    There may well be dedicated TV+Companion Screen sales at CE level in the future.  Although this will take time to evolve as a market I believe it is a natural path for Interactive Services.   Please read the Article linked below to get a good overview of the already fragmented market, the dificult marriage of many players and the reluctance of the Broadcasters/Operators who have not seen the obvious route they should be taking.

http://www.digitaltveurope.net/25348/good-companions/