Here is an extract from a recent article that discusses whether we are creating a smarter world for ourselves (in tech for the internet and beyond) or is it all just a slippery slope to nowhere. It discusses startups and the ever increasing mobile apps business …’the focus on user experience, on content, on gathering reams of data about users and their likes and dislikes — all of that makes a certain sense. Every large company in the world is hungry for more information about the commercial habits of younger people, ranging from the mania for products and experiences linked to cult TV shows like The Walking Dead to foodies finding the next obscure ramen joint using GPS location services and a food app on their iPhone. Most of us gravitate towards services and apps that connect us to our needs and wants. There is clearly gold in these hills, but only with a lot of prospecting, many empty pans, substantial failure and some broken dreams.’

I couldn’t agree more and see that we have a long way to go before we realise we are over-cooking the goose! Here you can find the full piece: http://mashable.com/2013/05/25/internet-week/?utm_medium=email&utm_source=newsletter