Once upon a time we switched on the TV and watched a programme or two, in the evening after we had tea, when the kids were in bed and it was time to settle down to relax. TV Time was limited as the TV signal would shut down at night and eight-year-old Carole Hersee would appear (in the UK at least). We had a choice amongst Light Entertainment and Drama, Documentaries, News and Sport all chosen for us and delivered when somebody else thought best.
Life is a little different now because:
Today we want TV at Anytime, Anyplace, Anywhere and we want to watch What We Want, When We Want, Where We Want. We want to watch Live TV, with the use of Pause and Rewind Live TV. And if we miss missed the beginning of something we need Start Over TV so that we can go back to the beginning of the programme that we have joined late. We need Catch-Up TV for shows we have missed. We need to Store Live TV programmes for later viewing on a Hard Drive (Personal Video Recorder) or a Removable Storage device with the possibility of using Series Recording for Binge Watching. We also want to be able to Side Load content onto a Companion Device to consume later when in the garden, or perhaps travelling on a bus or train. We want a Whole Home PVR system or Network PVR so that we can have Follow Me TV that allows us to start watching in one room and then take the content into another room and join it from where we left off in the other room. We want Companion Screen driven TV Everywhere so we can Throw and Fetch programmes from those devices to different screens in the home. We want Over The Top TV so we can have non-Linear content and not be restricted to a Schedule. We want Interactive TV with Applications that allow us access to Weather, or Horoscope or Games and a lot of other stuff all delivered over the Cloud and Home Network. We want to be able to Search for, and Recommend content to other people on Social Media. We don’t want this on a STB or CPE we want all of this on a Smart or Connected TV, in 3D or Ultra HD 4K or perhaps Super Ultra HD 8K. We need it in High Dynamic Range, so that we get the best quality on a Curved OLED, millimetre thick, Flatscreen TV: 24 Hours a Day, 7 Days a Week, 365 Days of the Year completely uninterrupted.
TV Content has however NOT broken the boundaries that technology has. Geo-Blocking, Distribution Rights, Landing Rights, Syndication, Franchising and all that shenanigans is hindering and hampering not helping, other than to further slow the transformation of TV – Perhaps that is a good thing?