Consumers Must Drive Standards-WHAT!?


I am sorry but it is impossible to hear what Consumers want because most of them have no idea. When you had a fibre optic transmission standard created it was to make it easier for equipment manufacturers to achieve economies of scale, consumers are not implicated. When the DVB designed their TV standards it was for equipment manufacturers to achieve economies of scale and thus bring down the cost of the equipment for both business and eventually the consumer. The specialists inside those Companies are in a way a sort of ‘customer’ who thinks about making things easier for the masses. The Consumer might have an opinion if asked about Equipment Battery Chargers or Mobile Phone Chargers as that is a very “in-home’ nuisance…but even there it is not done because the equipment manufacturers also want to differentiate and make more money on ‘peripherals’ because Cameras are pretty standard across the board. The EU eventually forces this to happen…Asking someone (consumers) about Standardising for Connected TV or Cloud Services and what they want “in the cloud” is already assuming that they know what the “cloud” is…People are not “technologists” in the main, that is reserved for a small percentage of us who actually think that the rest of the world thinks like us – and how wrong we are- often! BECAUSE They don’t!…and the old adage of “One man’s meat is another man’s poison” is particularly poignant here…Consumers have very different ideas about life on a family by family, town by town, culture by culture, country by country basis. What we see in the request for Consumers to be Involved in Standards Decidions is a reflection of the last statement above: There are ALREADY TOO MANY STANDARDS SETTING BODIES all working on the same thing but with different ideas that merely ends up with multiple standards all trying to achieve the same thing – Why? Because we are human beings and we are territorial and egotistical and incapable of peace and harmony (in the main) and especially when it comes to Technology Standards we are very, very BAD!

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