Tag: OTT

EVERYONE WANTS TO GIVE AWAY CONTENT FOR FREE – Starbucks Joins the Fray!

Posted on by tvangelist

On a recent trip to Chicago I dropped into Starbucks for a coffee just an Espresso – In front of me was someone that ordered a Grande Cinammon Dolce Latte with Sugar free Buttery Brown flavoured syrup, non-fatwhipped cream and sprinkles…arghhh, ONLY IN AMERICA!

Anyhow that is not the point of this article. As I was queuing I noticed some leaflets and picked one up. I was drawn to the Starbucks Digital Networks with the offer of FREE Premium Content – In partnership with Yahoo! A Cafeteria that offers expensive flamboyant coffee mixtures, cakes and sandwiches is now offering Digital Entertainment! In Norway its the Pizza chain, and so it goes. What once was the premise of the Broadcasters and Operators is now being fragmented, spread and diluted. Is this the right way to go? Only Time will tell

Linear Still Strong

Posted on by tvangelist

Linear TV is still strong in the UK and VoD weak with Catch Up TV popular. So much for connected TVs – Novelty items. I have purchased AppleTV and bought 4 films in 3 months and 3 albums from iTunes…its too much hassle to watch a movie every night after cooking and kids to bed and catching up with the wife. So linearTV fills the lazy gap that the mind needs filling each evening. Little interest in our household to search for anything that we think we might like. Long live TV Programme scheduling.