There are a huge amount of failures in Social Media because Social Media is in the main only about success and good news stories. Those failures are hidden and never discussed. There are many overly optimistic types that can turn around a failure into a good enough positive to drive a success story such is the overly exuberance that many Social Media Experts (of which thousands use the tool of self proclamation) utilise. I have a handful of personal experiences in failed Social Media…Not because I am bad at it but because I have found that if you are in early and hit the sweet-spot you can flourish – A Big Fish in a Small Sea – if only a a Small Fish in a Big Sea then you know where that leads – often to failure.
I take Picasso as an example…who was originally a traditional painter but only one amongst many in his era…In order to stand out from the crowd he invented a different style that went against the grain and the establishment, and look where it led. Today there are millions upon millions more people on the planet equally talented, equally imaginative, equally trying to be different, however the opportunity for differentiation is rapidly diminishing. Most things, styles, products have been invented and many things which are being offered up as if they are new when in fact they are not because people just don’t look deep enough into what they have…For all the successes just as for all the inventions there is a minuscule percentage that make it. Social Media is no exception. However if at first you dont succeed then you must, if you are a true Social Media expert, try and try and yes, try again.