In 2005 I wrote a book with, an ex colleague, around interactive standards in Digital Television. Last week I participated in the putting to bed of a number of regimes that concerned the principal SDO specification featured in the aforementioned book. In parallel a Patent Pool associated with the technology was also closed as they were unable to make any headway in the licensing of the intellectual property. I have evangelized this technology for years and many of you will know how effervescent I was when it came to the subject…sadly all things come to an end or are replaced by new technology. Over many years Interactive TV has had many ‘endings’ but also many new beginnings…I still believe in the future of TV as a less passive more active experience…so please just watch this space…There is a second coming.