CE Manufacturers heading towards a zero sum with respect to TV margins have decided that the way forward is to compete with the Broadcasters they used to slavishly serve. They have been revealing the future at IFA and that future is depressingly fragmented. Each CE manufacturer believes that a Connected TV will allow them to become ‘Private Broadcasters’ with TV Portals, IPGs and Applications. The mainstream Broadcasters are trying to keep their Business by offering Hybrid Broadcast Broadband but not all of them. What a disservice this is doing to the Consumer. This is apparently considered healthy competition. What poppycock! It is a fragmented disarray…SD, HD, 3D, OTT, Interactive, Smart TVs but not Smart people nor Smart Regulators who have let the Corporations fleece the Consumer and treat them all like ‘Guinea Pigs’ in a European Digital TV Laboratory.