RETAIL SOLD – Hybrid Broadcast Broadband TVs – Who is Responsible When it Goes Wrong?


j0439833There is something so “DEJA VU”  and sensible in the comment I have posted below.  A comment that was part of the discussion on the Internet delivered England v Ukraine Football Match.  (Article and Discussion can be seen at the following link:   http://www.bbc.co.uk/blogs/technology/2009/10/the_big_broadband_match_a_poor.html.)

THIS IS WHAT HAPPENED TO “WEB TV” AND THE DEMISE OF THE “WEB TV SERVICE”:  IF IT GOES WRONG WHO IS RESPONSIBLE – THE TV MANUFACTURER WHO HAS THE SOFTWARE IN THE BOX – THE ROUTER PROVIDER – THE TELEPHONE COMPANY FOR THE LINE etc. etc. etc.

The quote was   “I didn’t pay (and therefore didn’t watch) because if it didn’t work, I’d never get my money back. The number of parties involved in delivery of the content is so many that if it went wrong, I’d have no way of getting a refund: could have been the stream at fault, could be my ISP, could be my phone line outside the house, my phone line inside the house, my router, or my PC, some of which are supported by me, some are services I pay for but there is no single source of responsibility. So if I pay £11.99 and it doesn’t work – what do I do?

There’s no peace of mind – I think for paid services to be viable, you need a form of guaranteed delivery, which means a client application that can report “viewed reciepts” back to the supplier and only charge at the end of the item.

HISTORY ABOUT TO REPEAT ITSELF METHINKS…Because we have not thought about that – CE Manufacturers just want to sell MORE TVs.

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