Another new Screen technology has arrived follwed by a huge wave of pessimistic, down-beat commentry on this that and the other.  UltraHD if you have never seen it is FANTASTIC and has as much WOW FACTOR as did HD when it came about in full HD resolution.  I never thought I would say this but it is definitely a step forward in viewing experience.

It does seems that we have a penchant for being pessimistic in our industry especially if a new product defies the beliefs of the tech soothsayers.  4K is moving faster than everyone has expected.  As prices tumble and content catches up the gap is filled by the early adopters, those that like new shiny toys and people who believe.  I am definitely going to buy a new 4K UltraHD TV as I did a 50″ Plasma when they came out.  In fact I picked up an old plasma (50″) the other day for 300CHF and attached it to an XBox 360 in my son’s bedroom.  He has a serious gaming station and he can still watch TV on it.  What is the relevance here? Screen size!

The fact is that the bigger the screen the better the TV/Gaming experience because the more immersive it becomes and ironically, I have observed, the less likely are you to be distracted by Facebook and other Social Media shenanigans with this type of environment.

As I predicted all those years ago 3D is dead but this time I want to say long live 4K UltraHD.