An Industry in Denial – The Reality of STB Middleware


IMG_5257As RDK claims success and global dominance I would like to offer up this little piece of insight from the world of middleware having spent my career in this particular sector. Middleware is considered troublesome and not well liked. It is certainly misunderstood as a technology. When there is none in a device – there are no advanced services in TV.

In the present market-place what we do know is that that Mediaset Italy (despite the talk of change towards HbbTV in 2017) is still MHP as is Telenet in Belgium. Telenet have just added a Horizon style UI on their existing stack (so the underlying engine is not swapped out) – MediaHighway is still in the market as are huge deployments of OpenTV 2 and the others get TiVo. UM is looking to move to Horizon but we are not completely sure what the technology really is…some of you insiders at the heart of this will certainly not divulge.

There is no RDK compliance and conformance scheme so nobody can really claim that they have a fully compliant RDK product; especially considering that RDK is declared as part of a partial solution to advanced services.

HbbTV is still moving forward and there is no one-size fits all its just the same old mixed bag of systems all trying to do the same thing; just a little bit differently in each case…or we just pop backwards and then claim success when we catch-up with already advanced services as is the case in HbbTV with the recent 2nd screen announcement of ARD.  We are alway in prior-art denial in this part of the industry and talk about things as if they have just been invented.

There are some Android deployments also in the mix.

As in the past this new RDK acronym is looking to homogenise a variety of technology for the same old problem of interactive TV/VAS (Value added services) and there is a lot of hype for this set of partial building blocks that is absolutely ‘not deployed on a wide basis across the industry’-  despite the claims.  I feel we are in a snake-oil, cure-all sales pitch when it comes to this particular product and I wonder why this is necessary?

What we do need in the STB world is a FULL middleware stack with the flexibility, openness and versatility of today’s market that can also be supported by the stability of a partner that is well versed in the intricacies of the art of Broadcast as well as Internet interactive TV services, right across the board.

In fact if you were to actually look it appears that we already have this in the market place and it is making a big impact where it is deployed.  This technology is OpenTV 5, a ‘connectware’ not a middleware that is based on sound principles of device connectivity and interactivity with a plethora of advanced services that covers all the requirements of Old and New TV services. OpenTV 5 has a single entity responsible for its well being and I am sorry to say that this in this industry this is very, very important.

There is no such thing as being able to commoditise the software in a STB especially if you wish this device to function in a very complex, Multi-Service, Multi-Screen, TV Everywhere, Connected Smart-Home network environment.

Check out OpenTV 5 connectware at IBC this year at http://dtv.nagra.com/ibc/

Let us not forget that OpenTV has been in this area of technology since the 1990s which gives it huge credibility, expertise and a massive portfolio of intellectual Property in this particular sector of interactive advanced television services.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s