If you use ONLY targeted advertising gauged to a persons preferences, likes, dislikes and viewing or surfing habits you will kill advertising.
There has to be a blend of old traditional brain washing and targeted.
If I have purchased a Floor Polisher I dont need targeted Floor Polisher ads…you all say wax, wax, wax – yes perhaps; if I used wax that is! What if I buy for someone else…I dont need the wax the other person does – how do you know I purchased – the advertisers DON’T – there is another flaw!
I recently looked at a vintage Mercedes Minibus and now I get Mercedes trying to entice me into buying or testing a new expensive Mercedes- Irrelevant, annoying and a waste of Digital Marketing time, effort and money. Citroen is doing the same…the van I bought (in a breakers yard) for cash cost 1,500 Euros…nobody in ‘advertising land’ can ever know that…get my point?
Now I want to surf for something where the follow-up is less annoying but I can’t think of anything except an ‘Ad Blocker’ Software.