It took some time for the reality of a-la-carte TV to bite and its jaws have clenched down firm on our wallets. So – ‘what you want’ – ‘when you want’ – ‘where you want’ – is now considered complex fragmentation and there is a call for super-aggregation back to Pay-TV  bundles. Ermmmm … Or is there? YES THERE IS – BUNDLING IS THE ONLY WAY FORWARD THAT MAKES ANY SENSE – There I said it!

If you want to now call it Super-Bundling it is OK to do that too – People want to have a manageable and clean way to access their numerous subscriptions to TV, Banking, Insurance, Shopping, Music etc. Clean – Manageable and Painless.

The Telco/ Retail and TV industry can enable that this day and age! WHY DO IT?  Well it reduces churn – ties in your customers and if you do it correctly they will stay with you (Loyalty) because convenience is EVERYTHING.

Vive Le Bundle!