We dive deep into the darkness of human nature, as the USA’s sordid shopping phenomena Black Friday’s creeps into Europe. Even here in sleepy Switzerland all manner of marketeers jumped on the expression ‘Black Friday’, from food to electronics it seemed nothing was sacrosanct. It has become a disproportionate gluttony fest the day after ‘Thanksgiving’ where the phrase, ‘For what we are about to receive may the Lord make us truly thankful’ is ultimately belittled.
The scenes witnessed in the UK are a sad indictment of European retail and a very distressing view on society itself. We have traditional sales periods in Europe (that vary by country) with bargains galore to enjoy. Shopping the ‘sales’ is a way to cost effectively smarten your wardrobe or get some gadget that is just a little out of your price range. It is also a lottery as not everything is on sale and if you are an S or XXL then you are generally well catered for in the clothes arena.
Unfortunately it looks like that has all been tarnished with people now wresting people to the ground in rucks similar to those of the autumn rugby internationals. Punters punching each other out for a bargain that appears to be related, in the main, to electronic devices. Maniacal shopers grappling with each other in scenes aking to starving refugees at the back of a UN Aid truck. It is abhorrent!
Call me old-fashioned but I would rather hear about White Christmas rather than Black Friday. I hanker for the good-ol-days when people were more civilised not just on Black Friday but also – on the street, in their cars and on public transport.
A shout out to my good friend Colin Dixson at nScreenmedia for this report on Live TV – worth reading.
Figures from Freeview show that the free to air networks continued to dominate Australian viewing throughout in 2013
FTA TV last year reached a daily audience of 15.2 million Australians. It also once again attracted by far the biggest proportion of overall television viewing, with free to air TV capturing an 83 per cent share of the prime time metropolitan audience during 2013.
In terms of time spent watching TV, Australians watched more than three hours of live TV every day last year. Time-shifted viewing remained popular in 2013, with Australians recording more of their favourite free to air shows to watch later. Alongside live viewing, 8.6 per cent of viewers time shifted programmes.
“Once again free to air has remained the television destination of choice for the overwhelming majority of Australians in 2013,” Freeview General Manager, Liz Ross, said. “Viewers are more engaged than ever with free to air TV.”
I have to bring this back into the limelight because all you youngsters out there that want ‘a la carte’ and all OTT as in, ‘what you want when you want where you want’ need to know what that means in terms of revenue and the financing of content. Despite the age of this post it is still relevant today.
The marriage of many parties in the Interactive TV systems has always been the Achilles heel for a fully integrated homogenous interactive environment. We have had other pre-2nd screen (i.e. 2nd-Window) systems since the 1990s that have suffered from the same issues described in this rather oldish article: (considering Zeebox has already walked into the sunset) http://edit.hollywoodreporter.com/behind-screen/zeebox-s-anthony-rose-people-589252 – However it is worth some reflection:
Programme/TV Show/Film producers (Pre-Production and Post Production) are still unable to have a “write-once” for a “read-anywhere” business plan due to competing (proprietary/standardised) technologies that are all designed for the same job of Value Added Services. There were and still are proprietary and standardised CMS systems available but that still did not answer the age old problem of incompatibility across broadcasters, operators selection of technology in the global TV eco-systems. The DVB Consortium made something that tried to answer this early on with something called DVB-PCF (Transcoding across different VAS systems) which the BBC worked heavily on. It never saw the light of day.
Therefore creating and franchising a show using a SocialTV / Companion Screen technology and single back-office system is seen as a pre-requisite in the conquering of this Value Added Service arena. The Show the Voice in Holland was successful using Social TV but this cannot be sold as a package into Belgium for example for techno-political-business reasons.
2nd Screen technology technology fragmentation is the same issue as in ALL previous Interactive TV middleware issues. Then add to this new Non-TV technologies (i.e. designed for the Internet all trying to latch on to the TV eco-system). Fit-For-Purpose is an issue that also dogs the TV eco-system. Different Social TV and Companion Screen offerings now numbers in their 30s with Civolution, Egonocast, Shazam, WyWy etc. integrating on-screen, 2nd-window, off-programme and full dual-screen synchronisation.
There are lots of other things that are around in the new world of TV Tech – the failed 3DTV and now UHDTV and 4K etc. that are at least keeping us occupied.