As RDK claims success and global dominance I would like to offer up this little piece of insight from the world of middleware having spent my career in this particular sector. Middleware is considered troublesome and not well liked. It is certainly misunderstood as a technology. When there is none in a device – there are no advanced services in TV.
In the present market-place what we do know is that that Mediaset Italy (despite the talk of change towards HbbTV in 2017) is still MHP as is Telenet in Belgium. Telenet have just added a Horizon style UI on their existing stack (so the underlying engine is not swapped out) – MediaHighway is still in the market as are huge deployments of OpenTV 2 and the others get TiVo. UM is looking to move to Horizon but we are not completely sure what the technology really is…some of you insiders at the heart of this will certainly not divulge.
There is no RDK compliance and conformance scheme so nobody can really claim that they have a fully compliant RDK product; especially considering that RDK is declared as part of a partial solution to advanced services.
HbbTV is still moving forward and there is no one-size fits all its just the same old mixed bag of systems all trying to do the same thing; just a little bit differently in each case…or we just pop backwards and then claim success when we catch-up with already advanced services as is the case in HbbTV with the recent 2nd screen announcement of ARD. We are alway in prior-art denial in this part of the industry and talk about things as if they have just been invented.
There are some Android deployments also in the mix.
As in the past this new RDK acronym is looking to homogenise a variety of technology for the same old problem of interactive TV/VAS (Value added services) and there is a lot of hype for this set of partial building blocks that is absolutely ‘not deployed on a wide basis across the industry’- despite the claims. I feel we are in a snake-oil, cure-all sales pitch when it comes to this particular product and I wonder why this is necessary?
What we do need in the STB world is a FULL middleware stack with the flexibility, openness and versatility of today’s market that can also be supported by the stability of a partner that is well versed in the intricacies of the art of Broadcast as well as Internet interactive TV services, right across the board.
In fact if you were to actually look it appears that we already have this in the market place and it is making a big impact where it is deployed. This technology is OpenTV 5, a ‘connectware’ not a middleware that is based on sound principles of device connectivity and interactivity with a plethora of advanced services that covers all the requirements of Old and New TV services. OpenTV 5 has a single entity responsible for its well being and I am sorry to say that this in this industry this is very, very important.
There is no such thing as being able to commoditise the software in a STB especially if you wish this device to function in a very complex, Multi-Service, Multi-Screen, TV Everywhere, Connected Smart-Home network environment.
Check out OpenTV 5 connectware at IBC this year at http://dtv.nagra.com/ibc/
Let us not forget that OpenTV has been in this area of technology since the 1990s which gives it huge credibility, expertise and a massive portfolio of intellectual Property in this particular sector of interactive advanced television services.
Another new Screen technology has arrived follwed by a huge wave of pessimistic, down-beat commentry on this that and the other. UltraHD if you have never seen it is FANTASTIC and has as much WOW FACTOR as did HD when it came about in full HD resolution. I never thought I would say this but it is definitely a step forward in viewing experience.
It does seems that we have a penchant for being pessimistic in our industry especially if a new product defies the beliefs of the tech soothsayers. 4K is moving faster than everyone has expected. As prices tumble and content catches up the gap is filled by the early adopters, those that like new shiny toys and people who believe. I am definitely going to buy a new 4K UltraHD TV as I did a 50″ Plasma when they came out. In fact I picked up an old plasma (50″) the other day for 300CHF and attached it to an XBox 360 in my son’s bedroom. He has a serious gaming station and he can still watch TV on it. What is the relevance here? Screen size!
The fact is that the bigger the screen the better the TV/Gaming experience because the more immersive it becomes and ironically, I have observed, the less likely are you to be distracted by Facebook and other Social Media shenanigans with this type of environment.
As I predicted all those years ago 3D is dead but this time I want to say long live 4K UltraHD.
What I would like to know is will we now have a hashtag for every incident that occurs on the planet be it a kidnapping, murder spree or some other event that affects the human race in some shape or form or are we going to deal with these incidents realistically? This is how this whole event should have unfolded: #event – Hundreds of Schoolgirls kidnapped by Boko Haram in Nigeria. #nextstep – UN (or some governing body) orders orders Press BLACKOUT – #nextnextstep – We send in a multi-nation Elite Forces Group – Kill Terrorists – Rescue Girls – #PressStory then reads: Schoolgirls kidnapped in northern Nigeria by Boko Haram rescued, ALL Terrorists dead – VOILA!
Lets sort out the mess and NOT tweet nonsense and vocalise DISDAIN about it as that is just what Boko Haram wants. Sorry #michelleobama @MichelleObama but holding a hashtag poster was just not what you should have done; You should have told hubby @BarackObama to send in the troops.
We have left France! This is for several reasons. Work has taken us back into the land of Fondu and Cuckoo Clocks. It is for fiscal benefits as well. We had the option to stay and work in France but ultimately the system is so complex that it was not worth the effort to organise. As the French bureaucracy, that we never mastered, blunders along, the ever increasing taxes that destroy entrepreneurship are something that we hope to see the government address before we return. We want to return because we love the country. So for now we will yodel along the highways and byways of the Canton of Vaud safe in the knowledge that what we get at the end of the month is ours to play with. Tax at source is a great way to ensure the government gets its coffers filled and minimizes tax fraud.
We will start to discover the gastronomy of Switzerland and report back with our findings. Keep your eyes peeled for us wont you?
The end of the cable set-top box? Yes, Comcast says
Back in January 2008 Comcast CEO Brian Roberts predicted that by the end of the year, and I share the quote. “Virtually the entire cable industry will support Tru2way,” an “open cable” platform rendering the box moot.
Now I have understood that there is another Iinitiative that actually started in 2009, which is in full hype mode in 2013 called RDK which is designed to make STBs Faster to port and more flexible. I guess USA Cable still needs STBs after all Brian?
Oh we are a fickle industry!
Having seen the superb 4K Ultra HD UI Experience from Nagra the answer is YES, YES, YES! It was quite spectacular and what I would want in my home. Wow!
I sincerely hope that Forbes does not punish me for ‘giving’ this to my readers.
This is something I learnt at IBC 2013. “DON’T SHOW WE WHAT IT IS MADE OF – SHOW ME WHAT IT CAN DO FOR MY BUSINESS”. So yes at IBC I was awaiting the hype and the buzz of RDK and 4K. Respectively one is a new ‘Middleware’ that is touted as the next big thing for the Cable industry with Open Source and Shared Source being bandied about, the other is a new Transmission level above HD called Ultra HD (4K). Supposedly RDK is to make it cheaper and faster for the operators to deploy STBs. RDK was designed in 2009 and it was a damp squib at IBC. UltraHD needs no explanation it had WOW factor!
On the RDK side the show was so disappointing that I was disappointed myself. There was simply nothing shown as to what these ‘amazing’ RDK components allow you to do or why this particular flavour makes TV any better than it is with similar components of equal or better capability (Open Source or not).
When you try to move Middleware mountains you need to make sure that it doesn’t take all your effort in tuning the engine when at the end the tyres are flat. RDK will potentially be the next middleware ‘White Elephant’ after MHP.
Those who saw the Nagra OpenTV 5 Ultra HD demo at IBC will concur that they most certainly have have pole-position.