Another new Screen technology has arrived follwed by a huge wave of pessimistic, down-beat commentry on this that and the other. UltraHD if you have never seen it is FANTASTIC and has as much WOW FACTOR as did HD when it came about in full HD resolution. I never thought I would say this but it is definitely a step forward in viewing experience.
It does seems that we have a penchant for being pessimistic in our industry especially if a new product defies the beliefs of the tech soothsayers. 4K is moving faster than everyone has expected. As prices tumble and content catches up the gap is filled by the early adopters, those that like new shiny toys and people who believe. I am definitely going to buy a new 4K UltraHD TV as I did a 50″ Plasma when they came out. In fact I picked up an old plasma (50″) the other day for 300CHF and attached it to an XBox 360 in my son’s bedroom. He has a serious gaming station and he can still watch TV on it. What is the relevance here? Screen size!
The fact is that the bigger the screen the better the TV/Gaming experience because the more immersive it becomes and ironically, I have observed, the less likely are you to be distracted by Facebook and other Social Media shenanigans with this type of environment.
As I predicted all those years ago 3D is dead but this time I want to say long live 4K UltraHD.
What I would like to know is will we now have a hashtag for every incident that occurs on the planet be it a kidnapping, murder spree or some other event that affects the human race in some shape or form or are we going to deal with these incidents realistically? This is how this whole event should have unfolded: #event – Hundreds of Schoolgirls kidnapped by Boko Haram in Nigeria. #nextstep – UN (or some governing body) orders orders Press BLACKOUT – #nextnextstep – We send in a multi-nation Elite Forces Group – Kill Terrorists – Rescue Girls – #PressStory then reads: Schoolgirls kidnapped in northern Nigeria by Boko Haram rescued, ALL Terrorists dead – VOILA!
Lets sort out the mess and NOT tweet nonsense and vocalise DISDAIN about it as that is just what Boko Haram wants. Sorry #michelleobama @MichelleObama but holding a hashtag poster was just not what you should have done; You should have told hubby @BarackObama to send in the troops.
We have left France! This is for several reasons. Work has taken us back into the land of Fondu and Cuckoo Clocks. It is for fiscal benefits as well. We had the option to stay and work in France but ultimately the system is so complex that it was not worth the effort to organise. As the French bureaucracy, that we never mastered, blunders along, the ever increasing taxes that destroy entrepreneurship are something that we hope to see the government address before we return. We want to return because we love the country. So for now we will yodel along the highways and byways of the Canton of Vaud safe in the knowledge that what we get at the end of the month is ours to play with. Tax at source is a great way to ensure the government gets its coffers filled and minimizes tax fraud.
We will start to discover the gastronomy of Switzerland and report back with our findings. Keep your eyes peeled for us wont you?
The end of the cable set-top box? Yes, Comcast says
Back in January 2008 Comcast CEO Brian Roberts predicted that by the end of the year, and I share the quote. “Virtually the entire cable industry will support Tru2way,” an “open cable” platform rendering the box moot.
Now I have understood that there is another Iinitiative that actually started in 2009, which is in full hype mode in 2013 called RDK which is designed to make STBs Faster to port and more flexible. I guess USA Cable still needs STBs after all Brian?
Oh we are a fickle industry!
Having seen the superb 4K Ultra HD UI Experience from Nagra the answer is YES, YES, YES! It was quite spectacular and what I would want in my home. Wow!
I sincerely hope that Forbes does not punish me for ‘giving’ this to my readers.
This is something I learnt at IBC 2013. “DON’T SHOW WE WHAT IT IS MADE OF – SHOW ME WHAT IT CAN DO FOR MY BUSINESS”. So yes at IBC I was awaiting the hype and the buzz of RDK and 4K. Respectively one is a new ‘Middleware’ that is touted as the next big thing for the Cable industry with Open Source and Shared Source being bandied about, the other is a new Transmission level above HD called Ultra HD (4K). Supposedly RDK is to make it cheaper and faster for the operators to deploy STBs. RDK was designed in 2009 and it was a damp squib at IBC. UltraHD needs no explanation it had WOW factor!
On the RDK side the show was so disappointing that I was disappointed myself. There was simply nothing shown as to what these ‘amazing’ RDK components allow you to do or why this particular flavour makes TV any better than it is with similar components of equal or better capability (Open Source or not).
When you try to move Middleware mountains you need to make sure that it doesn’t take all your effort in tuning the engine when at the end the tyres are flat. RDK will potentially be the next middleware ‘White Elephant’ after MHP.
Those who saw the Nagra OpenTV 5 Ultra HD demo at IBC will concur that they most certainly have have pole-position.
The Open-Standard Interactive TV Industry Industry Mocked in an Infographic
Thank You Nigel, I have been saying just the same but with a less eloquent style.
Originally posted on Decipher 'Off Air':
Nigel Walley – 2nd April
I have finally recovered after AdWeek. I went to four conferences and followed two more on Twitter, which was over-kill. As I sat in the final conference, my over-riding thought was how those of us in new media have yet to make the case for a central role for the web and social media in marketing budgets. It was like 2003 all over again. There were some truly dreadful presentations from new media types, but the area that bothered me most was the perpetual over-claiming for the role of Twitter around TV.
I am a massive Twitter fan and probably count as a ‘super-user’. I am also a massive fan of broadcast TV. I like the story that they are somehow mutually beneficial, however it appears to have spun out of control. It has leapt from an observation of concurrent use, to an implication…
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